Many people believe that the debate over who is the Greatest of All Time (GOAT) in the NBA has been settled, with Michael Jordan widely regarded as the top player. While David Falk, Jordan’s longtime agent, agrees that MJ deserves this title, he also shared his thoughts on where LeBron James fits into the conversation.

Falk, who has represented NBA legends such as Jordan, Allen Iverson and Patrick Ewing, shared his insights and advice for aspiring sports industry executives regarding the ever-evolving NBA landscape. He spoke at the Sports Business Journal 4SE conference in Manhattan on May 20.

During the panel, Falk shared his intimate memories of representing Jordan in the early days, both the good and the bad. He specifically recalled having to navigate the scandal that arose after it was revealed that Jordan had paid Slim Bouler tens of thousands of dollars following a gambling incident on the golf course in the early 1990s.

Falk settles the G.O.A.T debate

When asked if he believed Michael Jordan was the Greatest Of All Time, he quickly agreed and mentioned that the number two spot would go to either Kareem Abdul-Jabbar or Kobe Bryant.

When asked if LeBron James fell within the top 10, he answered:

“Probably,” Falk said, before delivering the quote of the day: “I really like LeBron,” he said. “But I think if Jordan had cherry-picked what teams he wanted to be on and two other superstars, he would’ve won 15 championships.”