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Following his retirement from the NBA, Kobe Bryant moved on quickly to other projects he was passionate about to stay busy with his newly found free time.

Those projects led the 20-year Los Angeles Lakers veteran to win an Oscar and earn the respect of many as a #GirlDad.

Life after basketball was tragically cut short after Bryant and eight other passengers, including his daughter Gianna, lost their lives in a helicopter accident.

Bryant spoke with former USA TODAY reporter Mark Medina in one of his last on-camera interviews just days before the accident.

Kobe Bryant’s passion projects

Bryant created a series of books called “The Wizenard Series: Training Camp” as a way to express his passion for storytelling with characters having the traits of some of his biggest influences from throughout his career, including Phil Jackson and Bill Russell.

All things Lakers: Latest Los Angeles Lakers news, schedule, roster, stats, injury updates and more.

He also had plans to turn his books into feature films. Bryant had success in the film industry, winning an Oscar for his short film “Dear Basketball.”

“They are near the top for me,” Bryant said during the USA TODAY interview about the entertainment awards. “It’s not something that was expected. As a kid, you have a goal of winning championships. Being in the industry that I’m in now it wasn’t something that was thought of.”

As an executive producer, he won best animated short film in 2018. The film was based on a poem published in 2015 for The Players’ Tribune to announce his retirement from the NBA.

Kobe Bryant as a #GirlDad 

Bryant was spotted at several NBA and WNBA basketball events following his retirement with Gianna by his side. 

#GirlDad became a popular phrase on social media following Bryant’s death after ESPN SportsCenter anchor Elle Duncan shared her story about her interaction with Kobe while she was eight months pregnant and the conversation the two had about daughters.

Bryant, who had four daughters, told Duncan, “I’d have five more girls if I could, I’m a girl dad.”

Kobe shared a bond with Gianna, the second of his daughters, through their love of basketball.

“She really enjoyed the speed of the game and the aggressiveness of the game,” Bryant told USA TODAY about Gianna’s takeaways after attending NBA games. “That’s one thing she really enjoyed watching. It’s one thing to be watching it on TV but it’s another to watch it right there.”

Bryant also had the opportunity to coach his daughter and her team.

“It’s been awesome,” he said. “You get to see them grow and develop and get better. It’s more important than the game itself that you understand that their confidence as young women grows tremendously through playing the sport and you have to be mindful of that.”

A statue in front of Crypto.com Arena of Kobe and Gianna together was unveiled in August of 2024.

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American Express’ affluent cardholders got comfortable spending more freely again late last year, Chief Financial Officer Christophe Le Caillec told CNBC.

Spending on AmEx cards jumped 8% year over year in the fourth quarter after slowing from a 7% growth rate early in the year to 6% during the second and third quarters, according to the firm’s earnings presentation.

While the year-end pickup was seen across all customer segments and geographies, it was especially fueled by millennials and Gen Z users, where transaction volumes jumped 16%, up from 12% in the third quarter.

Older groups were more restrained with their cards. Gen X customers spent 7% more in the fourth quarter, while baby boomers saw billings rise just 4%.

“We had very strong growth from Gen Z and millennials, and that 2 percentage point acceleration gives us a lot of optimism for 2025,” Le Caillec said.

Elevated transaction levels have continued into the first three weeks of this year, he added.

Younger Americans are said to spend more on experiences rather than goods, and that is reflected in the results from AmEx, which along with rival card issuer JPMorgan Chase, dominate the market for high-end credit cards.

Travel and entertainment billings rose 11% in the quarter, compared with 8% for good and services. The boost in travel came from airline spending, which rose 13%, with spending for business class and first class airfares up 19%, according to Le Caillec.

AmEx shares fell more than 2% in midday trading Friday after the company reported earnings and revenue that were roughly in line with analysts’ expectations. Shares of the New York-based company have been on a tear over the past year, hitting a 52-week high on Thursday.

“We are encouraged by accelerating billings growth as we believe it will be a key factor for Amex to meet its aspirational target of at least 10% revenue growth,” William Blair analysts led by Cristopher Kennedy wrote Friday in a research note. “We remain buyers on any pullback.”

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The Las Vegas Raiders are wrapping up their third coaching search in the last four years, and have landed one of the most experienced candidates on the market to bring stability to the franchise.

The Raiders are set to hire former Seattle Seahawks coach Pete Carroll as their next head coach, according to multiple media reports. Carroll will become the oldest head coach in NFL history upon coaching his first game with the Raiders but will still look to bring his energetic, culture-driven approach to Las Vegas.

Carroll’s return to the NFL comes after he spent the 2024 season out of coaching. The 2025 campaign will be his 19th season running an NFL team with four different franchises, and his experience could prove valuable to a Raiders team that needs to change its direction.

Here’s a look at the biggest winners and losers of Carroll reportedly joining the Raiders.

NFL STATS CENTRAL: The latest NFL scores, schedules, odds, stats and more.

Winners

Las Vegas Raiders

The Raiders have struggled to find head coaching stability since Jon Gruden stepped down from his post after emails containing racist, homophobic and misogynistic remarks that he sent while working for ESPN were leaked to the media. Carroll gives them one of the NFL’s best culture-builders and a proven winner to boot.

Carroll has a 170-120-1 career record across his 18 seasons as an NFL head coach and won Super Bowl 48 with the Seahawks. He might not immediately bring the Raiders to such heights, but Carroll’s teams have posted a winning record in 11 of his last 12 seasons. By comparison, the Raiders have just 11 winning campaigns since 1984, so this hiring certainly raises their floor.

Pete Carroll

Carroll didn’t seem like he was ready to be done coaching during the 2024 NFL offseason. Here’s what he said about his coaching future on on Seattle Sports’ Brock & Salk Show just two days before he stepped down as the Seahawks’ head coach.

‘I plan to be coaching this team, I told you I love these guys,’ Carroll said. ‘That’s what I would like to be doing and see how far we can go.’

As such, it’s not surprising Carroll jumped at the chance to return to the NFL. Still, it wasn’t clear whether he would get an opportunity, as he is set to be the oldest coach in league history when he returns to the sidelines. Now, he has, and getting to build up another once-proud program on the west coast seems like a perfect fit for Carroll’s unique coaching skill set.

Tom Brady

It initially seemed like Brady and the Raiders were going to have a difficult hiring cycle after Ben Johnson decided to join the Chicago Bears despite interest from Las Vegas. Brady and Co. quickly rebounded and getting a successful veteran like Carroll should help to slightly restore the Raiders’ image and hopefully put an end to Mark Davis’ ever-spinning coaching carousel.

Russell Wilson

Wilson wanted to join the Raiders during the 2024 NFL offseason, according to NFL Network’s Ian Rapoport. Could he have a chance to do so in 2025 given his relationship with Carroll?

Reports existed of tension between Wilson and Carroll late in the quarterback’s tenure with the Seahawks. However, Jeff Howe of The Athletic reports the two parties have ‘mended fences’ since their rocky breakup; and Wilson said in 2024 he had a ‘good relationship’ with Carroll and flew to Seattle to celebrate the coach stepping down from his coaching post.

‘He was like a father figure to me,’ Wilson said of Carroll on the I AM ATHLETE podcast. ‘To me, going back to see Pete was because of the love that was there. I got no hate in my heart. Just love. Just love in my heart.’

With that in mind Las Vegas looks like a more realistic landing spot for the 36-year-old Wilson. The Raiders need a stopgap and Carroll’s history with Wilson may make him the ideal candidate for the job.

Losers

Tennessee Titans

The Titans own the No. 1 pick in the 2025 NFL draft and are likely hoping they can trade it to a quarterback-needy team for a bounty of picks. Their options for doing so may have decreased by one after Carroll’s hiring.

The Seahawks never traded up in the first round of the NFL draft while Carroll was in Seattle. They also never drafted a quarterback before the third round during his tenure, and were willing to trust players like Matt Flynn and Geno Smith as relatively unproven starters. It’s hard to imagine Carroll switching his philosophy unless he and new general manager John Spytek are enamored with one of the 2025 NFL draft’s top quarterbacks.

2025 NFL draft QBs

Carroll’s draft history is bad news for the 2025 NFL draft class in general, which is already considered weak at quarterback. Again, Carroll and Spytek could potentially fall in love with a top quarterback but if not, they are more likely to spend their early pick on a difference-maker at another position. Then, they would target a mid-round signal-caller to join in competition with a veteran, like Wilson.

With that in mind, dreams of the Raiders becoming a third, top-10 landing spot for quarterbacks seems unlikely. That will leave fewer landing spots for hopeful first-round quarterback prospects.

Dallas Cowboys

The Cowboys reportedly reached out to Carroll about their head coaching opening, per the Fort Worth Star-Telegram. Naturally, they didn’t land him, making Carroll yet another high-profile candidate who won’t be joining the Cowboys.

With Carroll, Johnson and Aaron Glenn all unavailable, Dallas’ high-end options to replace Mike McCarthy appear to be dwindling. The team is increasingly focusing on Brian Schottenheimer as its top candidate, but that will do little to inspire Cowboys fans. That will make missing out on Carroll so shortly after interest in him was first reported sting all the more.

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This post appeared first on USA TODAY

A parent whose daughter plays high school basketball recently reached out to me.

This person had revisited my October 2023 article on the troubling conduct of parents at youth and high school games. It’s “disheartening,” this particular parent told me, that it has not improved in their state. It even seems to be getting worse.

The individual and their spouse, who preferred to not be identified to protect their daughter, referred to a few recent games that were overshadowed by what parents were doing at them.

Here’s a summary: Berating referees, insulting opposing players and nearly coming to blows with other fans. Two men who supported the same team screamed at each other, visibly upsetting one of their kids.

These apparently aren’t episodes relegated to one particular state.

“We have continued to hear of issues of unsportsmanlike behavior, bench clearing brawls, and other incidents that have no place in education-based athletics,” Dana Pappas, director of officiating services for the National Federation of State High School Associations (NFHS), wrote to USA TODAY Sports in an email.

I reached out to administrators from athletic associations in a few states. As we communicated about how they are debating and adjusting their policies to punish and prevent offending spectators and coaches, a more simple solution came to light.

I thought about Dan Hurley.

The UConn men’s basketball coach and two-time national champion was caught on camera this week telling an official: ‘Don’t turn your back on me; I’m the best coach in the (expletive) sport.’

However, what he said after the game was more instructive for us.

‘I just wish they put the camera on the other coach more,’ Hurley said. ‘I just wish they would show these other coaches losing their minds at the officials. … I see the other coaches as demonstrative as I am.

‘But obviously I’ve created this for myself. I’m not the victim.’

We need to think of ourselves as always on camera as we coach, or a parent, youth or high school kids. Amid a crowd, the actions of just one of us can be the trigger that spirals everything out of control.

Raise your hand if you’ve followed someone sitting next to you with a loud, negative comment about a call. You might not even disagree with it as passionately as that person, but yelling along with the group can become a right of association with the other parents.

Now think of how you act if your team’s coach disagrees with an official.

“We like to say that the coaches have so much power over behavior of both their athletes but also their parents,” Ron Nocetti, the executive director of the California Interscholastic Federation (CIF), told USA TODAY Sports this week.

“So for example, if you see a coach jump off a bench at a basketball game, start waving his arms in the air and getting upset about a call, if you look right behind him, you see the parents start to do the same thing. And so we’ve really tried to impress upon our coaches that this is something that they need to look at as far as how they behave.”

Why behave at games? ‘You’re an adult’

The CIF Commissioners Committee is proposing that when a coach is ejected from a game “for reasons other than fighting,” they will miss the team’s next 1-3 games (an increase from just one). A second ejection would draw a six-game disqualification (an increase from three). A third, as part of the current rules, would disqualify the coach for the season.

“I don’t think we’d be doing that if we saw that the coach is absolutely behaving in every respect,” Nocetti says. “It’s not happening. And I know a lot of coaches look at the bylaw and say, ‘Why are we doing this?’ Our simple answer is, ‘You’re an adult. Learn how to behave appropriately at your team’s games, and you don’t have to worry about it.’ ”

The California amendment, which will be voted on in April, also proposes ejected spectators miss the school’s next three games (up from one). Nocetti also said the CIF even has the power to fine member schools for poor parent behavior at games.

Todd Nelson, the assistant director of the New York State Public High School Athletic Association, said the NYSPHSAA has discussed such fines to schools.

But neither state association’s body of membership feels doing so gets to the heart of the issue: Correcting and preventing the behavior.

“If an official makes a bad call in the judgment of the fans and they go, ‘Ooooooo …’ or, ‘You may have missed that one, ref,’ referees understand that’s part of the game,’ Nelson tells USA TODAY Sports. “They understand that not everyone’s gonna agree with their call.

“But it’s when you take it to that next level, and now you are bringing attention to yourself by using inappropriate language, using inappropriate actions and making a spectacle of yourself and just going past that initial reaction of not agreeing with a call, that’s what needs to be addressed and that’s where people have taken it too far.”

New York State has a spectator policy where, if a person is ejected from a game, they are required to sit out the next game and/or complete a parent credential course before returning. Nelson says that once other spectators see the consequence of an unruly spectator being removed, it helps others sitting nearby behave better.

But should continued bad behavior require more than an ejection?

‘There’s been a lot of discussions on different things that we could do,’ Nocetti says about California. ‘One thing that people have asked about — it really hasn’t been pushed to the point of a serious bylaw change in our state — but the one thing that people have brought up is maybe we need to get to the point where if an adult is removed from a contest, that their child on the team is removed as well.

‘And whenever that comes up, our first reaction is how sad is it that we even have to talk about a possible penalty for a child when the adult in their life doesn’t know how to behave at a kids game?”

Coach Steve: Five bold perspectives for sports parents in 2025

Coaches, ‘stop landing planes’ from the sidelines

It’s natural to get emotionally invested in games. But we owe it to our kids to stop short of being the one who goes overboard. In Minnesota, they call a coach who does that ‘landing planes.’

“Stop landing planes out here,” says Jason Nickleby, assistant director of the state’s league of high schools.Let’s put your arms down and let’s have a conversation. The ones that don’t do that, their players just play and the spectators cheer. Even all the way up into the professional ranks, you have a coach that really is not that engaged with what the officials are doing, their players really aren’t, either. They’re just doing their thing because they figure if the coach isn’t upset, then why should I be upset about the officiating? If the coach is upset, then now I’m upset, and then it just cascades.”

The morning we talked in October 2023, Nickleby had just gotten a report from a football game where an officiating crew was followed to their car by disgruntled fans. Similar moments were reflected that year when the Minnesota State High School League surveyed its sports officials and got 2,600 responses.

According to Nickleby, 94% said their experience was “good or great,” yet every one of them said they had a negative experience with a coach or spectator.

“The message to the schools was, as much as our officials love what they do, they’re one bad experience from walking out the door and not coming back,” Nickleby says. “I told our schools as well: Think of it from a selfish perspective. Wouldn’t you much rather keep your experienced teachers, experienced coaches that do a good job, and you don’t have to keep an eye on them?

“Officials are exactly the same. We’d much rather keep our good, experience people because they manage games, kids are safer, the games go better and less issues for you. So we need to keep our good people. But if they just finally say, ‘Forget it. I’m out,’ well now we’re left with new people who aren’t as experienced, which means more issues.”

This year, the NFHS requested each state provide the total number of new registered officials. It said the 28 states that track that information revealed 21,360 new registrants.

The challenge is retaining them.

From 2023: Big Ten coach: ‘What are we doing to youth sports?’

‘We’re supposed to be teaching young people’

Pappas, the director of officiating services for the NFHS, says the federation is focusing on a mentorship program and increased training and working closely with the National Interscholastic Administrators Association to help keep officials safe.

“While any information would be anecdotal, I am sure that there are still officials walking away from the game because of behavioral issues of fans,” she says.

Remember that as a spectator, schools don’t want you to directly interact with sports officials. We’ve seen too many times how that conversation can quickly escalate in the heat of a game.

Instead, let the coaches and administrators handle it. Or just listen to your kids.

One of California’s most effective tools as part of its sportsmanship toolkit is to have them appeal to you. Before a number of games, a player from each team reads a statement to fans asking them to behave.

A coach can lay groundwork by talking to officials beforehand about ways to handle disputes that won’t inflame the situation. Let’s leave that last part to Coach Hurley.

“High school sports should very simply just be different because it’s not about a contract for winning and losing games,” Nocetti says. “It’s not about the pressure on you to win or lose and not know how to behave. Frankly, it’s not right at any level, but especially at the high school level, because this is education-based athletics. And anyone that behaves that way in high school sports, I simply would ask, ‘Tell me how that’s educationally based? How does that fit in with high school education and what we’re supposed to be teaching young people?’ ”

Steve Borelli, aka Coach Steve, has been an editor and writer with USA TODAY since 1999. He spent 10 years coaching his two sons’ baseball and basketball teams. He and his wife, Colleen, are now sports parents for two high schoolers. His column is posted weekly. For his past columns, click here.

This post appeared first on USA TODAY
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Now that President Donald J. Trump has returned to the White House, what valuable insights can we take from his unprecedented political journey to improve our own lives? 

While countless political analyses have explored the astonishing nature of his comeback, what stands out most is the sheer magnitude of obstacles he overcame to reclaim the presidency. While many of us navigate life moving back and forth, Trump’s unwavering resolve has consistently propelled him forward. He’s refused to be deterred by setbacks. 

If you’re seeking inspiration for personal success, there’s much to learn from his resilience. Here are four major challenges he conquered and how you can apply these lessons to elevate your own life in the coming year.

Even When the World Is Against You…

For most people, a single lawsuit would be enough to cause sleepless nights. Now imagine being embroiled in multiple high-stakes legal battles simultaneously. 

President Trump faced four major cases at once: the federal January 6th case, the Georgia election case, the classified documents case, and the Manhattan hush money case. Each case drained resources – time, energy and money – but more significantly, any one of them could have derailed his focus from his ultimate mission. 

Whether these cases had legitimacy is irrelevant; the key takeaway is that focus triumphs over sheer brilliance. In moments of adversity, you must discern whether you are facing a genuine crisis or merely an inconvenience. Trump demonstrated to the nation that an unrelenting focus on the bigger picture can lead to victory.

Enemies Can Become Allies – Even Big Tech

Who could have imagined a scenario in which Elon Musk, Mark Zuckerberg, Jeff Bezos and Tim Cook would be seated together at a presidential inauguration? True leadership hinges on the ability to recognize and leverage strategic opportunities. At one point, Mark Zuckerberg believed he had aligned himself with the Biden administration by condemning Trump’s stance on immigration and other liberal issues. However, when Biden accused Facebook of ‘killing people’ for not fully submitting to government-mandated content moderation, the tables turned. 

Through sheer influence, Trump managed to bring the tech titans to his side – an industry that once vilified him. But beyond politics, the presence of these executives at his inauguration signaled something even greater: a unified front in technological supremacy, sending a powerful message to China and the world that America will not be overtaken in innovation.

So What If People Don’t Like You?

As Donald Trump prepared for his second inauguration, his approval ratings remained in a precarious position, teetering on the edge of turning positive for the first time. According to FiveThirtyEight’s tracker, his approval rating had narrowed significantly from an unfavorable margin of 8.6 points on Election Day to nearly neutral in early January.

Trump embodies the archetype of the boss many of us have encountered—one whose management style, communication or leadership tactics may not always be well received. However, what remains undeniable is his ability to execute and deliver results.

As Trump left office in 2021, his approval rating stood at a dismal 34%, the lowest of his presidency. His overall approval average was four points lower than any of his predecessors in Gallup’s polling history. Yet, despite all this, the electorate overwhelmingly reinstated him because they recognized his ability to address key national concerns – securing the border, revitalizing the economy and ensuring public safety.

Do Celebrity Endorsements Even Matter Anymore?

In a world where cultural icons like Beyoncé, Taylor Swift and Oprah publicly endorse a candidate, conventional wisdom would suggest an easy path to victory for their chosen side. In addition, raising a billion dollars should theoretically provide the financial firepower necessary to outmaneuver an opponent. 

Yet, despite 90% of mainstream media, Hollywood elites and the entertainment industry aligning against him, Trump remained undeterred.

Many individuals believe that success is determined by having the ‘right connections’ – a prestigious endorsement, an influential mentor, or a well-connected network. 

However, Trump’s triumph proves that external validation is not the deciding factor. Whether in school, at work or in politics, personal success is not dictated by who endorses you but by how the people – your audience, clients or colleagues – ultimately respond to your efforts.

Four More Years

The biggest question now isn’t what President Trump will do with his renewed presidency – it’s what lessons you can extract from his historic return to power and how you can apply them to your own ambitions. 

Throughout a relentless political storm, Trump exemplified the power of persistence, demonstrating that hard work and resilience yield results. He proved that no challenge is insurmountable, no setback too significant, and no opposition too powerful if you remain committed to your goals.

Now, the challenge is yours. Take these lessons, harness your determination and make the next four years your most successful yet.

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In his first week in office, President Donald Trump has charged ahead with a series of executive actions, fulfilling a key campaign promise to challenge ‘gender ideology’ in American institutions and promote ‘biological truth’ rooted in ‘fundamental and incontrovertible reality.’ 

Meanwhile, the Supreme Court is poised to rule on two significant gender-related cases this year, and Trump’s new executive action could spell further controversy in the higher court.

Last week, SCOTUS agreed to hear Mahmoud v. Taylor, which would determine whether schools can force teachers to read LGBTQ books to elementary-age children despite parental objections. At issue is whether parents will have the right to opt their children out of such instructions.

‘If the Supreme Court’s doing its job, it shouldn’t impact [the case decisions] at all,’ Heritage Foundation senior legal fellow Sarah Marshall Perry told Fox News Digital in an interview. ‘What Trump’s executive order was is a statement of really what the policies are going to be for the executives going forward into the new administration. And he did exactly what [former President Joe] Biden did with his executive order expanding sex to include gender identity.’

Perry noted the separation of powers between the executive and judiciary branches, adding that while the executive is mostly a political entity, the judiciary is non-political. 

SCOTUS will be obligated to focus solely on the facts presented in the cases before them, she said, which ‘will include questions relative to the parameters of the parental rights guidance on school curriculums and exactly what constitutes curriculum for purposes of opt-out, whether gender medicine and age and medical-based restrictions that happen to impact individuals who are transgender is a violation of the Equal Protection Clause.’ 

She also pointed out that the executive order should not influence the Supreme Court’s decision-making, adding, ‘The executive order should have absolutely no bearing on what the Supreme Court decides going forward.’

In another case that already had their oral arguments heard last year, Skrmetti v. U.S., the higher court is weighing whether the equal protection clause, which guarantees equal treatment under the law for individuals in similar circumstances, prevents states from banning medical providers from offering puberty blockers and hormone treatments to children seeking transgender surgical procedures. 

The Biden administration joined the lawsuit by filing a petition to the Supreme Court in November 2023.

‘I think the American people are gratified that they’ve got a president who is common sensical, who recognizes biological reality, who recognizes the text of civil rights law and the rule of law itself, and now they’re going to say we have someone who was willing to stand in the gap for us, including through the Department of Justice, if the cases get all the way to the Supreme Court,’ Perry said. ‘But parents should, and I think will, be involved to be able to bring more legal challenges.’

‘I think this election really sort of rises to shift, not just politically, but for many people philosophically as well, because we recognize that America was sort of pulled back from the perilous brink on even understanding what it meant to be male and female, even understanding what it meant to live amicably in a pluralistic society,’ Perry said. ‘We are now, I think, thankfully, seeing a rebirth of those long-standing beneficial ideas.’

Trump’s executive order, signed on Inauguration Day and titled, ‘Defending Women from Gender Ideology Extremism and Restoring Biological Truth to the Federal Government,’ declares that the U.S. will recognize only two sexes — male and female — based on immutable biological characteristics. 

It prohibits the use of gender identity in legal and administrative contexts, mandates that federal agencies, including those overseeing housing, prisons, and education, adhere to this definition when enforcing laws and issuing regulations. The order directs changes to government-issued identification documents, bans the promotion of ‘gender ideology’ in federal programs, rescinds previous executive actions that promoted gender identity inclusion and instructs federal agencies to eliminate guidance or regulations that conflict with the new policy.

Trump’s executive order reverses the Biden administration’s executive order titled ‘Preventing and Combating Discrimination on the Basis of Gender Identity or Sexual Orientation,’ signed in 2021, which directed federal agencies to interpret and enforce civil rights laws to prohibit discrimination based on gender identity and sexual orientation.

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Target on Friday said it’s rolling back diversity, equity and inclusion programs — including some that aim to make its workforce and merchandise better reflect its customers.

In a memo sent to its employees, the Minneapolis-based retailer said it will end its three-year DEI goals, stop reports to external diversity-focused groups like the Human Rights Campaign’s Corporate Equality Index and end a program focused on carrying more products from Black- or minority-owned businesses.

The memo was sent to staff Friday and viewed by CNBC. It was written by Kiera Fernandez, chief community impact and equity officer at Target.

“Many years of data, insights, listening and learning have been shaping this next chapter in our strategy,” she said in the memo. “And as a retailer that serves millions of consumers every day, we understand the importance of staying in step with the evolving external landscape, now and in the future — all in service of driving Target’s growth and winning together.”

A Target spokesperson said there are no job cuts as part of Friday’s DEI announcement.

With the move, the discounter joins a growing list of companies including Tractor Supply, Facebook’s parent Meta, Walmart and McDonald’s that have dropped DEI-related pledges and goals. Some of those companies faced pressure from conservative activists or cited the Supreme Court’s ruling blocking affirmative action at colleges — which may not compel corporations to take any action on the issue.

The company’s decision also follows President Donald Trump’s executive orders, made almost immediately after his Inauguration, to end the government’s DEI programs and put federal officials overseeing those initiatives on leave.

Not all companies have joined the trend. On Thursday, Costco said at its annual meeting that more than 98% of shareholders voted against a proposal to review risks of its DEI programs. Costco’s board of director had urged shareholders to vote it down.

Many corporations’ diversity commitments, including Target’s go back for years and were strengthened in the wake of the “Black Lives Matter” protests and the murder of George Floyd in 2020.

Four years ago, Target CEO Brian Cornell said the murder — which happened just a short distance from Target’s headquarters in its hometown — felt personal. He said it motivated him to step up Target’s diversity and equity efforts.

“That could have been one of my Target team members,” he said at the time, recounting his thoughts as he watched the video of Floyd taking his final breaths.

Target expanded its diversity goals at the time, saying it would increase representation of Black employees across its workforce by 20% over the next year. The company started a new program to help Black entrepreneurs develop, test and scale products to sell at mass retailers like Target. And it promised to spend more than $2 billion with Black-owned businesses by 2025, from construction companies that build or remodel stores to advertising firms that market its brand.

The company and its foundation also gave $10 million to support social justice groups, including the National Urban League and African American Leadership Forum.

On its website in recent years, Target has touted Cornell’s and the company’s “steadfast commitment to stand with Black families and fight against racism.” In other posts on its website, the company provided updates on its efforts to add more officers of color, reduce turnover of people of color, and increase promotions of women and minorities.

One post was titled “We Are Never Done,” and started off with a quote from Black poet and civil rights activist Maya Angelou.

Target dissolved the goals at a time when conservative politicians and activists have increasingly turned their focus on company efforts to be more inclusive.

Target had already felt the heat from conservative groups over some of its other longstanding initiatives. About two years ago, the retailer pulled items from its Pride Month collection after backlash and threats to employees about some merchandise it sold, such as “tuck-friendly” swimsuits for trans people.

Cornell said in 2023 that the backlash contributed to weaker quarterly sales for the company. He said, however, that it would continue to mark heritage months with merchandise collections, such as Black History Month and Pride Month.

Target’s employee base had grown more diverse in recent years.

About 43% of Target’s workforce was white, 31% was Hispanic/Latino, 15% was Black and 5% was Asian in the fiscal year that ended in early February 2024, according to the company’s most recent diversity report.

The company’s leadership team is less diverse than its overall workforce. Seventy-two percent of the leadership was white, followed by 11% Hispanic/Latino, 11% Asian and 6% Black.

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Another night of primetime wrestling is on deck with WWE hosting another Saturday Night’s Main Event.

After bringing it back in December, the vintage Saturday Night’s Main Event will be held again, this time in San Antonio, Texas, one week before the 2025 Royal Rumble. Four matches are scheduled to take place during the two-hour event, with three of them being title bouts.

Gunther will defend his World Heavyweight Championship, Sheamus again gets another shot at the title that has eluded him, and Women’s World Champion Rhea Ripley will have the first title defense of her reign. Cody Rhodes and Kevin Owens will meet again to set up their match next week, allowing Saturday night to be viewed as an appetizer for the road to WrestleMania 41, kicking off soon.

Here’s what to know for the upcoming edition of Saturday Night’s Main Event:

When is Saturday Night’s Main Event?

Saturday Night’s Main Event is Saturday, Jan. 25 at 8 p.m. ET.

How long will Saturday Night’s Main Event be?

It will be a two-hour event.

Where is Saturday Night’s Main Event?

The latest edition will take place at the Frost Bank Center in San Antonio, Texas.

How to watch Saturday Night’s Main Event: TV channel, streaming

There are two ways to watch the event on Saturday. It can be watched on NBC or can be streamed on Peacock.

Saturday Night’s Main Event match card

Matches not in order

World Heavyweight Championship match: Gunther (c) vs. Jey Uso
Women’s World Heavyweight Championship match: Rhea Ripley (c) vs. Nia Jax
Intercontinental Championship match: Bron Breakker (c) vs. Sheamus
Braun Strowman vs. Jacob Fatu
Contract signing for ladder match for Undisputed WWE Championship at Royal Rumble: Cody Rhodes and Kevin Owens with Shawn Michaels as moderator

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ASHBURN, Va. – Saquon Barkley has boxing in his blood, and the Philadelphia Eagles’ All-Pro running back has operated like a prizefighter during his record-setting 2024 season. 

Jab, jab, jab, cross, jab, jab … knockout upper-cut. Five-yard run, 4-yard run, 3-yard run, 10-yard run, 4-yard run, 5-yard run … 60-plus yards to the end zone. 

In that case, consider the Washington Commanders defense ready for a fight. 

“That’s the whole thing. You watch when they played the (Los Angeles) Rams, they brought him up some and then he knocks one – he does it against everybody,” Commanders defensive coordinator Joe Whitt Jr. said. “And so, what we have to do is just make sure we’re disciplined upfront. We’re ready to flow at the second level.”

Barkley’s two long touchdown runs in the divisional round – 62 and 78 yards, respectively – accounted for 140 of his 205 rushing yards, meaning he had 65 yards on his other 24 attempts. 

All things Commanders: Latest Washington Commanders news, schedule, roster, stats, injury updates and more.

Discipline will be the most important thing in Washington’s effort to contain Barkley, who led the NFL with 2,005 rushing yards during the regular season (16 games). His six touchdowns (including the playoffs) of more than 60 yards are the most in a single season in NFL history. 

“He’s waiting for that one person to pop out of the gap,” Commanders linebacker Bobby Wagner said. “He’s waiting for that one person to be undisciplined. As soon as he sees it, he’s gone. So that’s going to be our challenge, is going to be disciplined the whole time, the whole game, understanding that he has the ability and the talent to break a run at any given point.” 

The way Barkley breaks the middle-field safety off, Whitt said, is one of his superpowers. A timid angle has no chance, while an overconfident one is susceptible to a cutback Barkley can manage with ease thanks to his natural athletic gifts. 

“You have to be able to get to his inside hip in a confident way and get him down,” Whitt said. “If not, you’re not going to make the tackle. So, it’s 11-man football to stop this man. And if you don’t do it, you’re going to see those explosive runs, which you’ve seen against everybody else.”

In the teams’ Week 16 meeting, Barkley burst for a 68-yard touchdown in the first quarter and ended the day with 150 rushing yards on 29 carries. A few weeks earlier, on “Thursday Night Football,” the Commanders bottled him up for 3½ quarters until he had two touchdowns of 23 and 39 yards, respectively, that took the game from a two-point contest to a comfortable Philadelphia lead. 

“It’s all about just gang-tackling him,” defensive tackle Daron Payne said. “Everybody coming in and just trying to square him up and get him down.” 

Barkley displayed some of that “home-run ability” during his first six seasons with the New York Giants, but with the Eagles’ superb offensive line clearing the way for him, along with the threat of Jalen Hurts’ running abilities, he’s had the best season of his career.  

“I think there’s a combination of vision and then the ability to start and stop, like, super quickly,” head coach Dan Quinn said. “He has this quickness of a smaller back and the size of a big back, if that makes sense, to say, like, that’s an unusual combination. But it’s not the size alone of this guy that is so powerful. It’s both.” 

The Commanders ranked 26th in defensive DVOA and last against run plays that went outside the numbers, according to ESPN. They were 30th in rushing yards allowed per game (137.5).

Quinn and Whitt became familiar with Barkley’s prowess while facing him over the pass three seasons while they coached for the Dallas Cowboys, another NFC East team. 

“Every single time that I’ve coached against him, he’s been the emphasis,” said Quinn, adding that he’s a reason why Washington has harped on tackling and gap-discipline even as the season enters its final stages. “ … You have to be able to do it right over and over again and not get bored with just being in the right spot over and over again. 

“Tackling in games like this, it’s just a premium. That’s why we do work so hard at those things to make sure our fundamentals are staying. Like, if other teams are deteriorating at that, I want it just the opposite, that we’re tackling at a higher level today than we were months ago.” 

Neutralizing Barkley starts with winning upfront “because they can move people” in the gap scheme Eagles offensive line coach and run game coordinator Jeff Stoutland has mastered. That includes duos and double-teams. Add “two great receivers” (A.J. Brown and DeVonta Smith) and “a really good tight end” (Dallas Goedert) and “a quarterback that can do it” in Hurts, “there’s issues all over there that we have to make sure we take care of,’ Whitt said.

Even with a knee injury that caused him to look beleaguered at the end of the Rams game, Hurts can do damage with his legs. Washington is also prepared for that. 

“If he’s going to run the ball and if the coordinator makes a decision for him to run the ball,” Whitt said, “we’re going to treat him like a running back and we’re going to hit him that way.” 

Barkley, however, is Priority A. 

“It starts with No. 26,” safety Jeremy Chinn said, referencing Barkley’s jersey number. “We have to be able to stop the run and stop him, primarily.” 

Facing an elite running back forces a defense to collectively look in the mirror and find out what it’s made of, linebacker Frankie Luvu said. 

“Going against the best is going to bring out the best in you, and he’s one of the best by far to ever play the position,” he said. “He’s balling out this year, so hat’s off to him, but every time we play him it’s going to be a dog fight. That’s the type of game we bring: run around and hit.”

The Commanders know that stopping Barkley doesn’t guarantee a trip to New Orleans. But as Ric Flair – a wrestler and not a boxer, to be fair – once said: to be the man, you gotta beat the man. 

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It is hard to resist the temptation to say, ‘We told you so.’

For years, women athletes and their supporters begged for more opportunities and exposure, only to be dismissed by gatekeepers who said no one cared about women’s sports and they weren’t worth the investment. Now the amount of growth and interest is dizzying.

Unrivaled, a 3×3 basketball league with many of the game’s biggest stars and a star-studded list of financial backers, launched.
The NCAA elevated women’s wrestling to a championship sport.
Yet another professional volleyball league — the fourth, for those keeping track — announced it will begin play next year.
The PWHL drew 14,018 for a game in Denver, setting an attendance record for women’s professional hockey in the United States.
The Indiana Fever became the latest team to commit to giving its players their own facility, unveiling plans for a 180,000-square-foot, three-story complex.
Chelsea is reportedly breaking the bank for U.S. women’s national team defender Naomi Girma, agreeing to a record $1 million transfer fee with the San Diego Wave.

And that’s just within the last two weeks! There’s also the rising valuations of NWSL and WNBA teams; A’ja Wilson, Caitlin Clark and Angel Reese all getting their own shoes; and media rights deals that are bringing women’s games to larger and broader audiences.

Don’t forget, too, the fast-developing media ecosystem of websites, content creators and podcasts devoted solely to women’s sports. That includes Good Game with Sarah Spain, a daily podcast that’s part of the iHeart juggernaut and is designed to provide what Spain calls the “connective tissue” of results, news and game analysis that has long been missing from coverage of women’s sports.

‘There’s a lot of frustration about what could have been earlier and what should have been. But I also tend not to waste my energy,’ Spain told USA TODAY Sports. ‘It’s not saying, I told you so, as much as, let’s learn from this and recognize, even now, the investment and time being given are not proportionate to the economic opportunity.’

It’s a given that the slowness to get on board cost women athletes. But what’s mind-boggling is the people who couldn’t, or wouldn’t, believe there was a market for women’s sports cost themselves money, too.

Millions of it.

Think about it. Not until last year did FIFA sell media rights to the women’s World Cup separately, previously throwing them in as a freebie with the men’s tournament. Which meant ABC and FOX were able to pull in record numbers of viewers during the U.S. women’s title runs without having to give FIFA a dime for the privilege.

The WNBA averaged 1.5 million-plus households on NBC in each of its first three seasons. But Mark Shapiro, then in charge of programming for ESPN, buried it on ESPN2 after the league’s media rights went to Disney.

‘I told (NBA Commissioner David Stern) the WNBA stinks, it doesn’t rate, and I didn’t want it. No one watches it. Men don’t watch it. Women don’t watch it! My goal was to get it off the air,’ Shapiro said in Those Guys Have All the Fun, a book about the network.

Predictably, the WNBA’s ratings — and any leverage the league and network had with advertisers and sponsors — plummeted.

Sportswear companies, retailers and manufacturers are passing up on as much as $4 billion a year because of the dearth of women’s sports merch, according to an analysis by Klarna and the Sports Innovation Lab last year.

If the goal is to make money, which it is, ignoring women’s sports was bad business.

“Years ago, people didn’t understand the value of women’s sports. Convincing people of this value and convincing people of the opportunity of the female economy … has been the biggest challenge,” said Unrivaled commissioner Micky Lawler, who went to the new league after a long career with the WTA.

“There was a Harvard study … that said the female (economic) opportunity is larger than India and China combined,” Lawler added. “I think that’s what we’re seeing (now) in sports.”

Shapiro, now the president and chief operating officer of Endeavor, the sports and entertainment company, said his opposition to the WNBA was solely ratings-based. He’d been tasked with increasing viewership at ESPN, and wanted no part of anything that could drag them down further.

“The overall quality of play wasn’t ready for the ESPN audience. The sponsor support wasn’t there. If they’d been on ESPN the way David Stern wanted, people would have left and never come back,” Shapiro told USA TODAY Sports.

“It wasn’t that I was not a believer in women’s sports,” Shapiro added. “I knew it would come, but it would be in time. And, candidly, I was on a short leash.”

But the reasons given for not promoting or airing or bankrolling women’s sports are often two sides of the same coin. They don’t get good ratings, but you’re putting them in terrible windows and giving them no promotion. They don’t make money, but they’re making due with facilities they don’t own and there’s little to no merch. They don’t draw fans, but they’re playing in remote suburbs or sub-par venues.

Women’s sports have also been held to the ridiculous standard of being expected to be comparable to their male counterparts now despite the guys having had a half-century or longer head start.

“It’s frustrating because we want this to happen instantaneously, but it takes years and decades for people to change their points of view,” said David Berri, a sports economist at Southern Utah University and co-author of Slaying the Trolls. Why the Trolls are Very, Very Wrong About Women and Sports.

‘People in the moment can’t see it,’ Berri said. ‘They have their prejudices and their biases and they can’t get over it.”

Now that the market for women’s sports is undeniable, everyone wants in like a game of ‘follow the leader,’ Unrivaled president Alex Bazzell said. Unrivaled is backed by multiple big-name sponsors, most of whom aren’t what you would consider ‘women’s brands.’ It also has a TV deal, with Warner Bros. Discovery, that puts games on TNT and TruTV, and ratings for the two opening night games averaged about 312,000 viewers, respectable for a new product.

Each of the three new professional volleyball leagues has a TV deal. Nike president and CEO Elliott Hill said on an earnings call last month that the sportswear giant had ‘launched a women’s basketball program, which I didn’t think we’d ever do.’

‘If women’s sports was a stock, I’d be all in. Times 10,’ Shapiro, the former ESPN programming executive, said.

All of which is great. But imagine how much more money these folks could have made if only they hadn’t let fear, ignorance, misogyny or a lack of vision get in the way.

‘If you’re reading this, you might already be part of the choir. But if you are someone in a position of power or responsibility, or know someone who is, this is not an, `I told you so’ moment. This is a, ‘Not too late’ moment,’ Spain said.

‘Ask yourself if you are maximizing your economic opportunities. Ask yourself if you’re looking in enough spaces to find the best products and stories,’ she added. ‘There are a number of places that will give you the black-and-white you need to take into meetings to advocate for better coverage, better investment, better storytelling.

‘Use it.’

Or find yourself passed by, just as women’s sports were for far too long.

Follow USA TODAY Sports columnist Nancy Armour on social media @nrarmour.

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