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Nestle is launching a new frozen-food brand, Vital Pursuit, aimed at the growing market of consumers who are using GLP-1 drugs like Ozempic and Wegovy.

Over the last year, the buzzy weight loss and diabetes drugs have taken off as more options hit the market and celebrities like Oprah Winfrey and Elon Musk endorse them. Roughly 1 in 8 adults in the U.S. has used a GLP-1 drug at some point, according to a recent survey from the health policy research organization KFF. Roughly half of those Americans, or around 6% of U.S. adults, are currently using one of the treatments. The total number of U.S. consumers taking the medication could soar to 31.5 million, or 9% of the total population, by 2035, according to Morgan Stanley research.

As the drugs’ popularity has soared, investors have grown concerned about what their rise means for food and beverage companies and fast-food chains. People who take the medication typically eat less frequently because they have fewer cravings and desire more protein and less sugary and fatty foods. In October, Walmart’s U.S. CEO John Furner told Bloomberg that people who pick up GLP-1 drugs from its pharmacies are buying less food, typically with fewer calories.

But Nestle sees an opportunity to cater to those consumers through Vital Pursuit.

“The reality is, for the last 25 years, the diet has been dying, in a sense. … For me, what we’ve done is actually given consumers a new tool that actually gives them confidence and success on this journey,” Nestle’s North America CEO Steve Presley told CNBC.

The new brand’s initial lineup of 12 items will include frozen bowls with whole grains or protein-packed pasta, along with sandwich melts and pizzas. The products will include one or more essential nutrients, like protein, calcium or iron. The company plans to sell Vital Pursuit items for $4.99 or under and offer gluten-free options.

Vital Pursuit’s packaging won’t include mentions of GLP-1 medications, but Nestle said the company will more directly connect the brand to the drugs on social media.

The new line will hit the freezer aisle by the fourth quarter.

In recent years, Nestle has also tried to focus more on health-conscious consumers. In 2018, it sold its U.S. candy business, which includes brands like Butterfinger, Crunch and Laffy Taffy, to Ferrero for $2.8 billion. Nestle’s food business, which includes brands like Stouffer’s and Toll House, only accounts for 14.5% of its U.S. sales.

Nestle already owns Lean Cuisine, which was founded in 1981 as a healthier alternative to other frozen meals. But the company chose to create a new brand to reach GLP-1 users because Lean’s branding focuses on consumers looking to limit their calories. But people who take GLP-1 medications may want to consume more nutrients, like protein, which can help with the muscle loss associated with the drugs. 

“The consumer research shows that there are certain nutrients and certain macros that need to be delivered to actually help the consumers stay healthy along the journey of the GLP-1 treatment,” Presley said.

Shares of Swiss-based Nestle have fallen 16% this year, dragging its market value down to $278 billion. The food company expects that its global growth will slow this year as inflation-weary consumers buy less of its products.

This post appeared first on NBC NEWS

Digital pharmacy startup Hims & Hers Health is introducing access to compounded GLP-1 weight loss injections, the company announced Monday.

Shares of the company surged.

The company, which offers a range of direct-to-consumer treatments for conditions like erectile dysfunction and hair loss, launched a weight loss program in December. But GLP-1 medications — such as Ozempic and Wegovy, which have skyrocketed in popularity — were not previously offered as part of that program.

Customers can access the compounded GLP-1 medications via a prescription from a licensed health-care provider on the Hims & Hers platform. Hims & Hers said it plans to make branded GLP-1 medications available to its customers once supply is consistently available.

The company’s oral medication kits start at $79 a month, and its compounded GLP-1 injections will start at $199 a month.

Even before it added compounded GLP-1s to its portfolio, Hims & Hers said in its fourth-quarter earnings report that it expects its weight loss program to bring in more than $100 million in revenue by the end of 2025. The company plans to offer updated guidance in its next earnings report.

The GLP-1 market, dominated so far by pharmaceutical giant Novo Nordisk, has faced supply constraints in recent months as the drugs get expanded approval from health regulators and increased health coverage.

GLP-1s mimic a hormone produced in the gut to tamp down a person’s appetite and regulate their blood sugar. When those medications are in shortage, certain manufacturers can prepare a compounded version if they meet U.S. Food and Drug Administration requirements.

The FDA does not review the safety and efficacy of compounded products, which are custom-made alternatives to brand drugs designed to meet a specific patient’s needs.

In a January release, the FDA said patients should not use a compounded GLP-1 drug if an approved drug, such as Wegovy, is available.

Hims & Hers CEO Andrew Dudum told CNBC that the company is “confident” that customers will be able to access a consistent supply of the compounded medications.

Dudum said Hims & Hers has spent the last year learning about the GLP-1 supply chain and has partnered with one of the largest generic manufacturers in the country that has FDA oversight.

“We have a certain degree of exclusivity with that facility that will guarantee our consumers consistent volume and supply,” he said.

This post appeared first on NBC NEWS

Digital pharmacy startup Hims & Hers Health is introducing access to compounded GLP-1 weight loss injections, the company announced Monday.

Shares of the company surged.

The company, which offers a range of direct-to-consumer treatments for conditions like erectile dysfunction and hair loss, launched a weight loss program in December. But GLP-1 medications — such as Ozempic and Wegovy, which have skyrocketed in popularity — were not previously offered as part of that program.

Customers can access the compounded GLP-1 medications via a prescription from a licensed health-care provider on the Hims & Hers platform. Hims & Hers said it plans to make branded GLP-1 medications available to its customers once supply is consistently available.

The company’s oral medication kits start at $79 a month, and its compounded GLP-1 injections will start at $199 a month.

Even before it added compounded GLP-1s to its portfolio, Hims & Hers said in its fourth-quarter earnings report that it expects its weight loss program to bring in more than $100 million in revenue by the end of 2025. The company plans to offer updated guidance in its next earnings report.

The GLP-1 market, dominated so far by pharmaceutical giant Novo Nordisk, has faced supply constraints in recent months as the drugs get expanded approval from health regulators and increased health coverage.

GLP-1s mimic a hormone produced in the gut to tamp down a person’s appetite and regulate their blood sugar. When those medications are in shortage, certain manufacturers can prepare a compounded version if they meet U.S. Food and Drug Administration requirements.

The FDA does not review the safety and efficacy of compounded products, which are custom-made alternatives to brand drugs designed to meet a specific patient’s needs.

In a January release, the FDA said patients should not use a compounded GLP-1 drug if an approved drug, such as Wegovy, is available.

Hims & Hers CEO Andrew Dudum told CNBC that the company is “confident” that customers will be able to access a consistent supply of the compounded medications.

Dudum said Hims & Hers has spent the last year learning about the GLP-1 supply chain and has partnered with one of the largest generic manufacturers in the country that has FDA oversight.

“We have a certain degree of exclusivity with that facility that will guarantee our consumers consistent volume and supply,” he said.

This post appeared first on NBC NEWS

Former Florida football recruit and current Georgia quarterback Jaden Rashada sued Florida head coach Billy Napier and others on Tuesday, claiming they backed out of a nearly $14 million agreement.

In the lawsuit, obtained by USA TODAY Sports, Rashada says he committed to Florida after turning down offers from different schools and that Napier promised a $1 million ‘partial payment’ to Rashada’s father just hours before he signed a National Letter of Intent to attend Florida.

The suit, filed Tuesday in the U.S. District Court for the Northern District of Florida, claims payment was never received and describes the current college athletics landscape as the ‘Wild West.’

Rashada filed suit alleging seven different counts of fraud, including negligent misrepresentations, tortious interference, aiding and abetting tortious interference, and vicarious liability.

‘As the first scholar-athlete to take a stand against such egregious behavior by adults who should know better, Jaden seeks to hold Defendants accountable for their actions and to expose the unchecked abuse of power that they shamelessly wielded,’ the lawsuit states.

Napier is a defendant in the case, along with Florida booster Hugh Hathcock and former Florida director of name, image and likeness, and player engagement Marcus Castro-Walker, who are also accused of interference in Rashada’s recruitment to Miami, which centered on a $9.5 million NIL contract with Miami booster John Ruiz. Velocity Automotive Solutions LLC is also a defendant. Rashada says in the lawsuit that Florida used ‘deceitful’ promises to flip his commitment to Miami to sign a $13.85 million NIL deal with the Gator Collective.

After Rashada committed to Florida, the lawsuit says that his first $500,000 payment, in essence, a signing bonus, was supposed to come on Dec. 5, 2022. That payment also was never received.

“These actions culminated with Coach Napier himself vouching that UF alumni were good on their promise that Jaden would receive $1 million if he signed with UF on National Signing Day,” part of the 37-page lawsuit says. “Defendant Castro-Walker leveraged the coach’s promise that Napier would ‘get it done,’ and threatened – on National Signing Day – that, if Jaden did not sign a national letter of intent with UF, Coach Napier might walk away from Jaden entirely.

Rashada’s long and winding road to Georgia started when he committed to the University of Miami in the summer of 2022, only to flip his commitment to Florida less than six months later.

He ended up at Arizona State, announcing his commitment in January 2023, and played his freshman season there, throwing for 485 yards with four touchdowns and three interceptions before transferring to Georgia.

This post appeared first on USA TODAY

A former University of Florida baseball star who went on to play a season with the Boston Red Sox was among 27 men arrested in the Jacksonville Sheriff’s Office’s recent sting targeting men who prey on children.

Suspects in the multiagency undercover operation ranged in age from 19 to 69 years old, according to the Sheriff’s Office. Charges ranged from coercing sexual activity to human trafficking. 

“The undercover detectives are doing their best to identify and arrest these individuals that are on the internet trying to sexually exploit children,” Lt. Justin Wilson of the Internet Crimes Against Children Unit said.

How did Operation Valiant Knights work?

Task force members posed as children in undercover chats online to communicate with potential predators to meet up with underage girls for sexual encounters. Instead they were met by SWAT and narcotics detectives.

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One showed up armed with a handgun and drugs. Another was still in his work scrubs from a hospital to meet who he thought was an 8-year-old child, the Sheriff’s Office said. And another was a Duval County Public Schools maintenance man who even sent a nude photo of himself to the undercover detective who he thought was a 13-year-old girl.

What does Austin Maddox’s arrest report say?

Maddox’s arrest report states he was using a website for an escort service and initiated a conversation with one of the undercover agents posing as a 14-year-old girl and continued chatting over text messages.

After being told the girl was 14, the response said, “That’s young, baby. I get in trouble for that. You can’t even drive. You gonna stay with me all night?’

The messages became much more vulgar and explicit after that, according to the report. The messages also requested her to send nude photos to him and also advised he was 32 (Maddox since turned 33 on May 13 in jail) and even has a stepdaughter who’s a similar age to the girl he reportedly believed he was chatting with.

Maddox was taken into custody at the prearranged meeting place.

What does Austin Maddox’s attorney say?

Maddox’s private attorney, James P. Hill, provided the following statement on his behalf: “Mr. Maddox intends to fight the allegations against him and will enter a plea of not guilty should formal charges be filed.”

How successful was Austin Maddox in his baseball career?

Maddox was initially drafted in the 37th round out of Eagle’s View Academy in Jacksonville by the Tampa Bay Rays but opted to play at the University of Florida where he starred as a catcher and reliever and was a two-time third-team All-American, 2010 SEC Freshman of the Year and played on three College World Series teams.

He was then drafted in the third round of the 2012 MLB draft by the Red Sox. There he only played 13 games in 2017 but had a 0.52 earned run average.

In high school, Maddox batted over .500 his last three seasons with the Warriors, led them to two state championships and was named the Times-Union’s All-First Coast Baseball Player of the Year.

If you have information on missing children or teens, call the National Center for Missing and Exploited Children at 1-800-843-5678. (1-800-THE LOST). To report child sexual exploitation, go to https://report.cybertip.org/.

This post appeared first on USA TODAY

From an early age, Caitlin Clark usually had a basketball in her hands. So her latest endorsement deal − with sporting goods manufacturer Wilson − seems like a natural fit.

Clark, the No. 1 overall draft pick by the Indiana Fever, has announced a multiyear sponsorship agreement with the manufacturer of the WNBA’s official basketball − becoming the only athlete besides Michael Jordan in the 1980s to be a brand ambassador for Wilson.

In a news release announcing the partnership, Clark recalled playing with a Wilson ball in her driveway growing up.

‘I loved that thing more than anything. My brothers and I would always fight over it,’ she said. 

The initial rollout of Clark-themed basketballs will commemorate some of her historic accomplishments, such as breaking the all-time NCAA scoring record.

‘I’m just super excited to have a collaboration and create basketballs together that are really cool,’ Clark said.

In addition, her role as a Wilson ambassador will include testing, advising and providing feedback on a range of basketball gear.

Wilson resumed its role as the official basketball of the WNBA in 2021.

This post appeared first on USA TODAY

Ricky Rudd, Carl Edwards and Ralph Moody have been selected as members of the NASCAR Hall of Fame Class of 2025. In addition, Dr. Dean Sicking was named the recipient of the Landmark Award for Outstanding Contributions to NASCAR.

The members of the NASCAR Hall of Fame Voting Panel met on Tuesday in an in-person closed session at the Charlotte Convention Center to debate and vote upon the 15 nominees for the induction class of 2025 and the five nominees for the Landmark Award.

Ten nominees appeared on the Modern Era ballot, which was selected by the traditional Nominating Committee. The same committee selected the five Landmark Award nominees. The Pioneer ballot, which included five nominees whose careers began in 1965 or earlier, was selected by the Honors Committee. Beginning with the Class of 2021, each Hall of Fame class features two inductees from the Modern Era ballot and one from the Pioneer ballot.

The Class of 2025 was determined by votes cast by the Voting Panel, including representatives from NASCAR, the NASCAR Hall of Fame, track owners from major facilities and historic short tracks, media members, manufacturer representatives, competitors (drivers, owners, crew chiefs), recognized industry leaders, a nationwide fan vote conducted through NASCAR.com and the last two NASCAR Cup Series champions. In all, 62 votes were cast, with two additional Voting Panel members recused from voting as potential nominees for induction (Jeff Burton and Rudd). The accounting firm of EY presided over the tabulation of the votes.

Rudd received 87% of the Modern Era ballot votes, while Edwards received 52%. Harry Gant finished third, followed by Burton and Harry Hyde. Moody received 60% of the Pioneer ballot votes. Ray Hendrick finished second.

Results for the NASCAR.com fan vote were: Hendrick (Pioneer); Edwards and Gant (Modern Era).

The two Modern Era inductees came from a group of 10 nominees that included: Greg Biffle, Neil Bonnett, Tim Brewer, Burton, Randy Dorton, Edwards, Gant, Harry Hyde, Rudd and Jack Sprague.

Nominees for the Pioneer Ballot included: Hendrick, Banjo Matthews, Moody, Larry Phillips, and Bob Welborn.

Nominees for the Landmark Award included Alvin Hawkins, Lesa France Kennedy, Dr. Joseph Mattioli, Les Richter, and Sicking.

The Class of 2025 induction ceremony is set for Friday, Feb. 7, 2025 at the NASCAR Hall of Fame and Charlotte Convention Center in Charlotte, North Carolina. Tickets for the induction ceremony will be available later this month on NASCARHall.com.

Class of 2025 Inductees:

Ricky Rudd

Tough. As. Nails. There is no other way to describe Ricky Rudd. Known as NASCAR’s Ironman for more than a decade, the Virginia native held the Cup Series record for consecutive starts (788) before Jeff Gordon broke it in 2015. His 906 series starts rank second to Richard Petty’s 1,185.

During his 32-year Cup Series career, Rudd posted 23 wins, 194 top fives, 374 top 10s (seventh all-time) and 29 poles. One of the few successful driver/owners in the modern era, Rudd won six races for his Rudd Performance Motorsports team he operated from 1994-99, including the 1997 Brickyard 400. Rudd, the 1977 Cup Series Rookie of the Year, earned a best points finish of second in 1991. He scored at least one win in 16 consecutive seasons (1983-1998), which is tied for the third-longest streak in Cup Series history. Rudd was named one of NASCAR’s 75 Greatest Drivers.

Carl Edwards

“If you’re looking for a driver, you’re looking for me.” Working as a substitute teacher while chasing his racing career, Edwards would hand out business cards with that phrase. His persistent efforts led him to Roush Racing and ultimately a NASCAR national series career that featured 72 victories – each usually capped by a celebratory backflip.

Edwards’ quick Truck Series success earned him full-time rides in both the Cup and Xfinity Series in 2005. He won his first races in each series during an early-season weekend sweep at Atlanta Motor Speedway and never looked back.  Edwards finished in the top two in the Xfinity Series standings five straight years, including his 2007 championship, and amassed 38 wins over seven full seasons. Over 13 years in the Cup Series, he won 28 races, including the Coca-Cola 600 and Southern 500, both in 2015. He was the championship runner-up twice, including the closest finish in NASCAR history, losing by tiebreaker in 2011. Edwards was named one of NASCAR’s 75 Greatest Drivers.

Ralph Moody

For Massachusetts native Ralph Moody, it all started with a Model T Ford he built in 1935 and raced on nights and weekends. After driving a tank under the command of Gen. George S. Patton in World War II, he moved to Florida in 1949 so he could race year-round. Moody won five NASCAR Cup Series races from 1956-57.

The mechanically skilled Moody paired with business-minded John Holman to form Holman-Moody Racing in 1957, forming the foundation of a powerhouse NASCAR team. Holman-Moody competed from 1957-73 winning consecutive championships with David Pearson (1968-69) and taking the checkered flag with Mario Andretti at the 1967 Daytona 500. Some of the sport’s most legendary figures piloted cars owned by Holman-Moody Racing, including NASCAR Hall of Famers Joe Weatherly, Fred Lorenzen, Fireball Roberts, Bobby Allison and Pearson. Overall, the Holman-Moody partnership earned 96 wins and 83 poles in 525 premier starts.

Dr. Dean Sicking

Landmark Award for Outstanding Contributions to NASCAR

The impact Dr. Dean Sicking has made in keeping drivers safe cannot be overstated. Sicking is best known as an inventor of the SAFER (Steel and Foam Energy Reduction) barrier, an advancement that has saved countless lives over the past 20 years. Following the death of Dale Earnhardt in 2001, NASCAR partnered with Sicking and the Midwest Roadside Safety Facility at the University of Nebraska-Lincoln to better understand the circumstances and help prevent future tragedies — a partnership that remains in place today.

In addition to designing the SAFER barrier, Sicking studied each track’s incident history and helped implement a plan to cover the most dangerous areas immediately. Currently, all NASCAR national series race tracks feature SAFER barriers. For his efforts, Sicking was named winner of the Bill France Award of Excellence in 2003 and was awarded the National Medal of Technology and Innovation by President George W. Bush in 2005.

This post appeared first on USA TODAY

WASHINGTON — It would have been a lot easier — for their heart rates, for their sleep patterns, for their general morale — had the Minnesota Twins behaved like any other ballclub hovering around the .500 mark.

Win a few, lose a few. Maybe a mild hot streak, perhaps an untimely sweep by their opponents. Rinse, eat, bags, bus, baseball, as most know it.

Instead, they opted for a ride on the major league Tilt-A-Whirl.

Lose four, then five in a row to lowlight a stretch in which they lost 13 games in 18 tries? Season’s over before May.

Pull out of that nosedive by winning 12 in a row and 17 of 20 to suddenly pull within a half-game of first place? Print the playoff tickets!

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Hit the road with that newfound confidence, only to lose seven in a row, including a sweep by their division rivals that included two blown late-inning leads? It’s all over, all over again.

Well, that’s kind of how it felt Monday night, when the Twins externalized those feelings in a players’ only meeting that followed an artless 12-3 loss to the Washington Nationals.

The setback dropped them to a perfectly ordinary 24-23 record. It’s the journey to that destination that’s been extraordinary.

“We’ve flipped the season completely around multiple times already,” manager Rocco Baldelli said after the defending AL Central champions were held to three or fewer runs for the sixth time in seven games. “I’ve seen a lot of streaky baseball. We all have. This is next-level stuff. We’re taking this to the next level. Sometimes, that’s a good thing.

“Right now, that’s not a good thing. But when we’re winning all those games in a row, as the pitcher is working through the game, we’re watching the game, we’re paying attention, we see it, and we adjust quickly to what the guy out there is doing.

“But you can’t take three, four five innings to adjust to what the starting pitcher is doing to you. That’s just not quality professional baseball.”

Baldelli’s distate Monday night came in the breezy evening his hitters afforded capable but hardly overwhelming Nationals starter Mitchell Parker. The lefty set the tone with a nine-pitch first inning and was scarcely touched until Carlos Correa’s sixth-inning home run after the Twins were already in a 7-1 hole.

Parker threw his curveball and splitter 58% of the time. The Twins continued taking large hacks more suited to something harder. And Baldelli stewed.

“The guy just stood out there and threw off-speed pitches for like four straight innings,” says Baldelli. “And we didn’t do anything about it. We continued to kind of wave at him and look for fastballs, which today they weren’t coming.

“In this stretch of games where we’ve been struggling, that’s been a common theme. We’re going up there and swinging big. And swinging it big is not getting it done right now. We’re swinging like they’re throwing all fastballs. And they don’t throw us very many fastballs.

“We have to do something different, is what we gotta do.”

One might intuit that Baldelli tossed a clubhouse chair or shared words either excoriating or encouraging his team afterward.

But Baldelli did that just two days ago. Bouncing a few things off the fellas is a tactic better suited for the dog days of summer, when focus can wane and hope shrivels.

Yet here we are, when the night breezes are still cool, and Baldelli is a bit tired of making that postgame shuffle down the hall and into the clubhouse.

“I’ve talked to this team two, three times already and it’s not even June yet. Normally, you can go through a whole year and maybe talk to the team once or twice after a game,” he says. “You can’t do that on a daily basis and it starts to get drowned out. It’s not going to be meaningful if you keep going in there. I talked to them two days ago. That’s their clubhouse, with their teammates in there. And they figure things out together, and that’s the best way to figure things out as a team.

“They spent a little time after the game amongst themselves gathering up and saying a few things. I don’t know what was said. I have no idea. I think it was the right thing to do at the right time and hopefully we get something out of it.

“There’s specific things we gotta do. We’re just not doing them. We know what we have to do and we keep going up there struggling to do it. They know that. I think that’s why they wanted to say it.”

It’s been a rough few days, for certain. The Twins came into town with the residue of a walk-off loss at first-place Cleveland still sticking, worsened by the fact closer Jhoan Duran questioned the pitch selection determined during a mound visit that preceded a game-ending, three-run homer.

On Monday, they had ace Pablo Lopez to stem the tide, but the Nationals attacked him as effectively as the Twins folded against Parker, pecking him for eight hits, including two homers, and seven runs in five innings.

Add it all up, and the Twins clubhouse remained closed for an extended period postgame as players aired out what ailed them.

“Just like anything, externalizing gives you that sense of relief. When you say things out loud, when you hear things being said out loud, it kind of puts things in perspective,” says Lopez, whose ERA rose from 3.93 to 4.72. “I think we said things we were thinking but weren’t saying out loud. You want to avoid having those (meetings). In a baseball season, sometimes you’re bound to have one.

“Hopefully it helps us turn the page, flip the script.”

Given their desultory state, it’s easy to forget that this was the team literally laughing through May, introducing a home run sausage to celebrate longballs and seemingly putting their grim April behind them.

Yet the truer tests of a team come when the guffaws give way to a silent, losing clubhouse.

“It’s always helpful to talk and always helpful to be there for each other,” says Correa, now in his third year with Minnesota. “Especially through a tough time. It’s easy to be a fun guy to be around when things are going good and when everything you’re hitting is falling and you’re winning games.

“But when the tough times come, that’s when you know who people are and it’s important to talk.”

Whether it’s simply empty accountability or a pivot point will be determined soon enough. Not that the Twins need any more momentum swings.

Lopez noted the cruel sequencing that three runs would have been more than enough for him to win on most nights — five of his nine previous starts, in fact. All the Twins want is a little stability.

But they signed up for this ride. The climbs and dips are only beginning, even if it feels like they were due to disembark long ago.

“It’s wild, because we go from a 12-game winning streak, at the high, and the way it’s been, we’re at the low. In a long season, you want to win without spending too much time on the low,” he says. “We have to be careful to not lose our confidence. That’s hard to do because winning gives you confidence. When you lose, that confidence starts dropping down and down.

“You can’t change who you are. You can’t change what you believe in.”

This post appeared first on USA TODAY

Baltimore Ravens head coach John Harbaugh has a personal policy when it comes to social media:

He wants no part of it.

He doesn’t have an account and said he never will.

“It’s a death spiral,” he told USA TODAY Sports in a recent interview. “You only get so many days to your life, you know? Like every day we’re granted is a gift, man.  I’m not gonna turn over my days, my well-being, my peace of mind over to social media and all the traps that come with it.”

Harbaugh, 61, spoke about this with USA TODAY Sports recently in the context of a new nonprofit organization he founded called the Harbaugh Coaching Academy. It’s a family legacy project being announced today that aims to boost the coaching profession with lessons and insight from the best in the business.

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But there’s also another feature of this project that appeals to him: He can use the academy website and its related platforms to communicate with the public directly instead of wading into the negative muck that often comes up on Instagram, Facebook or X, formerly Twitter.

He called it an alternate universe

As a digital content enterprise, the Harbaugh Coaching Academy still will use social media channels to promote engagement. It just won’t be John Harbaugh running those social channels. It’ll be a member of his marketing team instead.

And if he wants to make a public comment, he also could convey it through them.

“This is an opportunity now to reach out also in real time, just like if I was gonna do an Instagram post or X thing or whatever,’ said Harbaugh, who won a Super Bowl in 2013 and now has the second-longest tenure among NFL head coaches (16 seasons). “If I had something I want to say like that, I’m going to do it through this in the future.”

Harbaugh reached his conclusion about social media after seeing what it often offers – a cesspool of trolling and anonymous vitriol. He has scrolled through social media posts before, and sometimes certain posts are brought to his attention.

“The social media world to me, it’s like a world that I just haven’t wanted to live there because it’s not a real world,” Harbaugh said. “And you could get sucked into that vortex, you know? The next thing you know it becomes like an alternate universe that I’m not interested in living in. So I’ve kind of made it a point to say that I haven’t had to use it. I’m a pro coach. I’m not a college coach. So with this, this is an opportunity now to reach out also in real time.”

NFL coaches on social media

To his point, an NFL coach doesn’t really “need” to be on social media the way a college coach does. NFL coaches don’t recruit players. College coaches do and use social media to enhance their efforts.

But some NFL head coaches still have developed big followings on social media accounts in large part because of their fame in the NFL. Those social media accounts in turn have given these coaches their own audience with which to engage or share information on their terms.

For example, Denver Broncos coach Sean Payton has more than 420,000 followers on X and uses it to promote his own nonprofit foundation.

By contrast, there also are NFL coaches like Harbaugh who want no part of it, though few have articulated the reason for it quite like him.

“I’m not on social media — thank God,” Cleveland Browns head coach Kevin Stefanski said in 2020.

Harbaugh’s brother Jim, the head coach of the Los Angeles Chargers, also has nearly two million followers on X but hasn’t posted there since 2020.

‘Smarter, stronger, better’

John Harbaugh’s opinion about social media almost sounds like coaching advice that belongs on his academy website. It also tracks with other advice from mental health experts who cite research linking social media use with isolation, anxiety and depression among young adults and children.

Then there’s that time in 2022 when the Ravens coach had a talk with his star quarterback, Lamar Jackson, about his own social media flare-up. It happened when Jackson made a profane remark on X, in response to a critical remark about him there after a 28-27 loss to Jacksonville. Harbaugh said then that he begs “guys not to get into the Twitter world right after the game, especially after a loss.”

Jackson deleted the post.

“It’s just not a place where I need to be,” John Harbaugh said of social media in general. “I don’t really need to know what like every single person is thinking about every single thing. If there are things I want to read that are gonna be edifying and uplifting and are gonna make me smarter, stronger, better − I want to choose to read those things.”

Follow reporter Brent Schrotenboer @Schrotenboer. Email: bschrotenb@usatoday.com

This post appeared first on USA TODAY

A Toronto Blue Jays fan that took a 110 mph foul ball of the head is getting a consolation prize.

The fan, who later identified herself as Liz McGuire, shared gruesome photos of her injury on social media after being struck by a foul ball hit by shortstop Bo Bichette in the Blue Jays’ 4-3 loss to the Tampa Bay Rays at Rogers Centre on Friday.

‘Hey @BlueJays I got my face mashed in by a 110mph foul off Bo Bichette’s bat,’ McGuire wrote in a viral post that showed the extent of her injuries. One photo showed McGuire with a baseball-sized lump on her forehead, while another photo showed off her gnarly black eye after the swelling went down. She continued, ‘I didn’t even get the ball. I even stayed till the end of the game. Any way you can hook a girl up?’

In a statement to local news station CTVNewsToronto, the Blue Jays confirmed they did indeed hook McGuire up with some merchandise and offered her some tickets and a signed baseball following her injury.

That’s not all. Topps produced a custom trading card to salute McGuire.

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‘We produced exactly 110 copies, and we’re gifting them all to @lizzzzzzzzzzy. Liz, you’re a champ!’ the trading card company announced Monday on X, formerly Twitter. McGuire replied, ‘PROPS TO @Topps THIS RULES.’

McGuire explained that the foul ball ‘went over the mesh,’ referencing protective netting put in place at ballparks to prevent such accidents.

‘It was so fast! i just turned away for a second,’ she wrote on X, adding, ‘I dont think i could’ve stopped even if I tried.’

McGuire wrote that she was tended to by the Blue Jays medical staff and went to the emergency room after the game, where the deemed she had no fractures or concussion: ‘Face scans came back a-okay!!’

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