Archive

2024

Browsing

Walmart remains cautious about the financial health of its shoppers, but executives at the retail giant do not see a full-blown downturn on the horizon.

In an interview with CNBC, Walmart Chief Financial Officer John David Rainey said that the company decided not to raise expectations for the second half of the year given uncertainties like the 2024 election and unrest in the Middle East that could up-end consumer sentiment.

But he said shoppers’ activity had been stable in the first six months of the year. The sentiment was echoed later Thursday as the Commerce Department reported that nationwide retail sales unexpectedly popped in July.

“In this environment, it’s responsible or prudent to be a little bit guarded with the outlook, but we’re not projecting a recession,” Rainey said, as the company released its latest quarterly results Thursday.

Whether the U.S. is headed toward a recession, usually defined as two-consecutive quarters of negative growth, has been a hot topic among economists and business leaders for months. A strong economic recovery from the pandemic has seen U.S. gross domestic product (the broadest measure of economic output) continue to rise. But efforts to bring inflation down with higher interest rates have led to some concern that the economy could see a period of contraction.

Part of the focus on whether a recession is on the way has been on U.S. consumers and whether they will continue to spend. Walmart said its latest quarterly revenue grew nearly 5% thanks to increasing visits to both physical stores and Walmart.com. Rainey said consumers continue to hunt for discounts, but that there had not yet been a significant downturn in their activity, with back-to-school season “off to a pretty good start.” 

“We see, among our members and customers, that they remain choiceful, discerning, value-seeking, focusing on things like essentials rather than discretionary items, but importantly, we don’t see any additional fraying of consumer health,” Rainey said.

A key driver of the stability: low inflation. While high prices remain a major focus on the campaign trail — with both presidential candidates talking up how they will take on the higher prices of everyday items — Rainey said price growth was flat for Walmart year over year.

Sales growth was thus driven by selling more units rather than higher prices: Rainey said Walmart has pushed vendors to reduce prices, and that the company saw 7,200 “rollbacks,” or short-term deals on items, in the quarter, including a 35% increase in the number of rollbacks on food.

Rainey said Walmart is likely benefitting as customers look for cheaper alternatives to fast food — a sector that has seen a downturn as consumers have pushed back on price increases. He referred to inflation data, which came out this week and showed grocery price growth has essentially flattened out.

“It stands to reason that customers are shifting to prepare more meals at home versus versus eating out,” he said.

This post appeared first on NBC NEWS

The Federal Trade Commission on Wednesday voted unanimously to ban marketers from using fake reviews, like those generated with AI technology, and other misleading practices to promote their products and services.

All five FTC commissioners voted to adopt the final rule, which will go into effect 60 days after it is published in the Federal Register, the government’s official catalog of rules and notices.

Typically, rules are published within days of their adoption, meaning that consumers can expect to see the FTC’s fake review ban go into effect starting in mid-October.

“Fake reviews not only waste people’s time and money, but also pollute the marketplace and divert business away from honest competitors,” FTC Chair Lina Khan said in a statement.

Along with prohibiting reviews written by non-humans, the FTC’s rule also forbids companies from paying for either positive or negative reviews to falsely boost or denigrate a product. It also forbids marketers from exaggerating their own influence by, for example, paying for bots to inflate their follower count.

Violations of the rule could result in fines being issued for each violation, according to the rule. This means that for an e-commerce site with hundreds of thousands of reviews, penalties for fake or manipulated ones could quickly add up.

With the rise of e-commerce, influencer marketing and generative AI, more advertisers are turning to automated chatbots like ChatGPT to quickly generate user reviews for products sold on online platforms.

The result: Consumers sometimes end up purchasing items based on false praise or misleading promises.

Fake reviews are already illegal, and some e-commerce companies have tried to push back on the deceptive marketing practice themselves.

Amazon, for example, sued over 10,000 Facebook group administrators in July 2022 for brokering fake reviews.

Amazon did not immediately respond to a request for comment on the FTC’s new rule from CNBC.

Under the FTC’s new rule, companies that might have policed themselves in the past will now be subject to stricter government oversight. 

Rather than prosecuting individual cases through the Department of Justice, this rule will streamline and strengthen the FTC’s ability to enforce the ban in house.

The announcement came the same day as the White House’s first “Creator Economy Conference,” during which Biden administration officials hosted 100 online influencers and digital content professionals to listen to concerns about the industry.

This post appeared first on NBC NEWS

It appears to have taken a few weeks for current homeowners to realize mortgage rates had dropped dramatically. And when they did, they acted.

Applications to refinance a home loan surged 35% last week, compared with the previous week, according to the Mortgage Bankers Association’s seasonally adjusted index. They were up a whopping 118% when compared with the same week one year ago.

This, even though the average contract interest rate for 30-year fixed-rate mortgages with conforming loan balances ($766,550 or less) fell very slightly, to 6.54% from 6.55%, with points decreasing to 0.57 from 0.58 (including the origination fee) for loans with a 20% down payment.

While rates dropped just 1 basis point last week, they were down 33 basis points in the past four weeks. They were also 62 basis points lower than the same week a year ago.

“The refinance index also saw its strongest week since May 2022, driven by gains in conventional, FHA, and VA applications,” said Joel Kan, an MBA economist, in a release.

Applications for a mortgage to purchase a home rose just 3% for the week and were still 8% lower than the same week one year ago. Today’s homebuyers are dealing with a lot more than high interest rates. They are still up against high home prices and low supply. There is also a feeling among some buyers, according to agents, that mortgage rates may fall even lower, so they are waiting before making such a large purchase.

The refinance share of mortgage activity increased to 48.6% of total applications from 41.7% in the previous week. One year ago, refinance volume was just 29% of total applications.

Mortgage rates started this week essentially flat, but that could change with the release of the government’s monthly inflation report, the consumer price index.

“There’s no way to know ahead of time whether the data will be friendly or damaging–only that CPI is responsible for some of the biggest spikes and drops over the past few years,” wrote Matthew Graham, chief operating officer at Mortgage News Daily.

This post appeared first on NBC NEWS

You ain’t seen nothing yet.

Pardon the grammar, but that pretty much sums up the preseason rollout of the NFL’s new “dynamic” kickoff. What happens in August won’t necessarily be in Bachman-Turner Overdrive when September comes around as NFL teams adapt to the most radical kickoff makeover in, like, forever.

Take it from some sharp football minds.

“I think people will feel their way in the preseason for two reasons: You don’t want to show a lot and you don’t know a lot,” Pittsburgh Steelers special teams coach Danny Smith told USA TODAY Sports following a recent training camp practice in Latrobe, Pennsylvania.

“That’s for real. That’s coaches. Players. Officials. Nobody does. It’s new to all of us. I think we’ll all grow together for a few weeks, and then I feel it will take off.”

NFL STATS CENTRAL: The latest NFL scores, schedules, odds, stats and more.

Jim Harbaugh, the new Los Angeles Chargers coach, vouched for the preparation headed by his special teams coaches, coordinator Ryan Ficken and Chris Gould, since the team hit the field for OTAs in May. And he, too, proclaims to be uncertain when envisioning strategy for the regular season opener against the Las Vegas Raiders on Sept. 8 at SoFi Stadium.

Bigger returners? Precision kickoffs?

“I just don’t know,” Harbaugh told USA TODAY Sports following a camp practice last week in El Segundo, California. “You probably think anything and everything is possible. To say we haven’t decided yet how we’ll do it for the Raiders game would be accurate.”

As Los Angeles Rams coach Sean McVay put it, “It just feels weird. I know the intent is right. We’ll try to figure it out.”

Of course, the NFL, drawing on the expertise of many special teams coaches, adopted the new kickoff play (beginning with a one-year trial this season) in an effort to bring the return back into the game – while at the same time aiming to reduce the high-speed collisions that resulted in a disproportionate rate of injuries.

Last season, the league had the lowest rate of returns in its 104-year history with just 21.8% of kickoffs run back. For context, consider that in 2010, before rules were instituted in the name of safety, 80% of kickoffs were returned. And boy did the essential removal of the kick-return leave a glaring mark on the classic, overtime Super Bowl 58 matchup. The Kansas City Chiefs and San Francisco 49ers combined for 13 kickoffs…and all 13 went for touchbacks.

Enter the new rule that the league, hardly short on drama and unpredictability, hopes will provide another layer of intrigue to add to the package.

And what a coincidence: The new rule comes in the year that former Chicago Bears star Devin Hester, the best kick-returner in NFL history, was inducted into the Pro Football Hall of Fame.

Why is the NFL calling it dynamic? Well, that’s wishful thinking (or subliminal messaging) from Roger and Co., though it remains to be seen whether kicking teams will be content with booting the football through the end zone rather than risk giving up long returns.

“However we feel about it, we have to be able to adjust and make sure that we adapt and it can be something that’s an advantage for us,” McVay told reporters following a recent joint practice with the Chargers. “We’ll continue to really put our heads together…I think we also need to probably have some fluidity with it if there are adjustments as we go.”

Sure, it’s way early here. Yet if the first week of the preseason was any indication, the NFL’s script has potential to achieve the desired result. Of the 139 kickoffs across the league, 80.6% were returned. That’s a sharp increase from the first preseason week in 2023, when 65.1% of 152 kickoffs were run back, according to NFL data. The average drive start at the 29-yard line during Week 1 of the preseason increased from 23.8 at the same point a year ago.

The key twists? Unlike the previous kickoff that came alive when the kicker’s foot struck the football, the action doesn’t begin now until the kickoff is touched or hits the turf in the “landing zone,” which extends from the goal line to the receiving team’s 20-yard line. The coverage team sets up at the receiving team’s 40-yard line, while the receiving team aligns nine players from the 30- to 35-yard line, aka the “restraining line.” Any kick that doesn’t reach the landing zone results in the receiving team taking possession at its 40-yard line.

Kickoffs that hit the landing zone and then wind up in the end zone can be returned or downed for a touchback that brings the ball to the 20. Kicks to or through the end zone results in a touchback that brings the ball out to the 30.

Got it?

“I’m excited about it,” said Smith, the NFL’s longest-tenured special teams coach. “It’s made me work. It’s revived. This ain’t the same ol’ stuff. You’d better study and you’d better coach your players. They’d better know what the hell they’re doing, because it is complex and it’s extensive.”

And it will take some getting used to. The best illustration of that came Saturday at Jacksonville, when the Jaguars were awarded a safety after Mecole Hardman – a, well, dynamic kick returner and receiver for the Chiefs who scored the touchdown in overtime that clinched the repeat Super Bowl victory – reached beyond goal line to down the kickoff while his feet were in the end zone. The football bounced from the end zone to the field of play. Under the previous rule, it would have been a touchback.

More confusion coming?

“I don’t know if it’s going to be much confusion on it,” Jaguars coach Doug Pederson said of the safety during his postgame news conference. “I think it’s a good coaching point for all teams, to really coach our returners in that situation. It’s definitely going to be on the coach’s video that’s going to come out this week. It’s a really good teaching moment for everybody, us included, for our returners. It’s just a great way to learn that rule and learn the game of football.”

In other words, the coming season will require some special education when it comes to kickoffs.

This post appeared first on USA TODAY

Australian breakdancer Rachael Gunn, known by her competition name Raygun, became a viral sensation during the Paris Olympics as her unusual performance raised eyebrows. While some praised her unique style, her performance attracted online criticism and ridicule, which Gunn described as ‘devastating.’

‘I really appreciate the positivity, and I’m glad I was able to bring some joy into your lives. That’s what I hoped,’ Gunn said in a video posted to Instagram on Thursday. ‘I didn’t realize that that would also open the door to so much hate, which has, frankly, been pretty devastating.’

‘I went out there, and I had fun. I did take it very seriously. I worked my butt off preparing for the Olympics, and I gave my all. Truly,” Gunn added. 

Gunn is a 36-year-old college professor who wrote her PhD thesis on the intersection of gender and Sydney’s breaking culture. She lost all three of her group-stage breaking battles in Paris, failing to score a single point. 

Gunn pleaded for privacy as she faces increased scrutiny for her participation at the Olympics and critics question how she could have been selected for the Australian team.

2024 Paris Olympics: Follow USA TODAY’s coverage of the biggest names and stories of the Games.

“I would really like to ask the press to please stop harassing my family, my friends, the Australian breaking community and the broader street dance community. Everyone has been through a lot as a result of this, so I ask you to please respect their privacy,’ Gunn said in the video.

Gunn’s distinctive moves and low scores led to online speculation that she had manipulated the Olympic selection process. A petition published to change.org to “hold Raygun accountable” demanded an investigation into how she was selected for the Australian Olympic team.  The petition, which had garnered over 55,000 signatures, has since been removed. 

The Australian Olympic Committee (AOC) released a statement Thursday in defense of Gunn, condemning the petition as “vexatious, misleading and bullying.” 

The statement refuted every detail of the allegations against Gunn, saying she was selected through “a transparent and independent qualification event and nomination process.”

“It is disgraceful that these falsehoods concocted by an anonymous person can be published in this way. It amounts to bullying and harassment and is defamatory,” AOC CEO Matt Carroll wrote in the statement. 

“It’s important that the community understands the facts and that people do not form opinions based on malicious untruths and misinformation,” Carroll added. 

Gunn addressed the allegations in her Instagram video, urging viewers to refer to the AOC’s statement on the “misinformation floating around.” 

Breaking made its debut at the 2024 Paris Olympics, but it will not return at the 2028 Los Angeles Games. 

This post appeared first on USA TODAY

Amid a rocky postpartum comeback, Naomi Osaka has been granted a wild card spot in the US Open singles main draw, the United States Tennis Association announced.

Osaka, who represents Japan, claimed her first of four Grand Slam titles at Flushing Meadows in 2018 and won the tournament again in 2020. However, the 26-year-old has faced setbacks since rejoining the WTA Tour in January after a 15-month hiatus during which she gave birth to her daughter in July 2023.

The first-time mom has failed to advance past the quarterfinals at a tournament this season. 

After a surprise loss Monday to American Ashlyn Krueger in the second round of qualifying for the Cincinnati Open, Osaka opened up about her struggles with elite tennis and postpartum in an Instagram post. 

“My biggest issue is that I don’t feel like I’m in my body,” Osaka wrote. “It’s a strange feeling, missing balls I shouldn’t miss, hitting balls softer than I remember I used to. I try to tell myself: ‘It’s fine, you’re doing great. Just get through this one and keep pushing,’ mentally it’s really draining through.”

“Internally, I hear myself screaming: ‘What the hell is happening?!’” she added. 

Once ranked No. 1, Osaka has fought her way back into the top 100 women since her return. However, her current ranking of No. 90 in the WTA’s most recent standings would not have been enough to qualify for the tournament without the wild card.   

Osaka’s latest Grand Slam result was a second-round Wimbledon defeat in straight sets at the hands of rising American star Emma Navarro. 

Three other former US Open champions — Bianca Andreescu, Dominic Thiem and Stan Wawrinka — also received singles wild cards. 

Canada’s Andreescu, who won the US Open in 2019, returned to the Tour this year after a back injury sidelined her for nine months. Austria’s Thiem, the 2020 US Open men’s singles champion, has also been set back by injury and has announced the 2024 season will be his last due to a persistent wrist injury. Switzerland’s Wawrinka beat Novak Djokovic in the 2016 US Open final but, at No. 141, has since struggled to regain his previous form. 

American players McCartney Kessler, Amanda Anisimova, Alexa Noel and Iva Jovic join Osaka and Andreescu as women’s singles wild card recipients, while Chris Eubanks, Zachary Svajda, Learner Tien, and Matthew Forbes have been awarded the remaining men’s wild card spots. France’s Chloe Paquet and Alexandre Muller as well as Australia’s Taylah Preston and Tristan Schoolkate also received wild cards because of a reciprocal exchange agreement with the French and Australian tennis federations. 

The U.S. Open is scheduled to begin Aug. 26 and end Sept. 8 in Flushing Meadows, New York as Coco Gauff and Djokovic look to defend their singles titles. 

This post appeared first on USA TODAY

The Buffalo Bills’ defense is taking another substantial hit.

Former All-Pro linebacker Matt Milano suffered a torn biceps and will be out indefinitely, Bills coach Sean McDermott confirmed Thursday. He will undergo surgery and aim for a possible late-season return, Schefter reported.

Milano, 30, suffered the injury during Tuesday’s practice, which he exited early after positional drills.

“It was just a tackle drill. He was tackling on a bag, and he hit his arm,” McDermott said. “We’re all human at the end of the day. Matt’s a heck of a football player, but if we back up, he’s also a tremendous young man, good head on his shoulders.”

It’s the second significant injury in less than 12 months for Milano, who suffered a fractured leg in Week 5 of last season.

All things Bills: Latest Buffalo Bills news, schedule, roster, stats, injury updates and more.

“When you know the person, you know it’s not going to beat or keep Matt Milano down,’ McDermott said. ‘This has been a tough period for him and for us. No one knows the work Matt put in to get back to where he was before this recent injury. That’s one of the hardest pills to swallow. We just saw him work his butt off, stay in Buffalo to get back from the leg injury, and now this happens.

‘It’s unfortunate, but I know he’ll handle it well.”

Milano has been a linchpin of McDermott’s defenses since not long after the two arrived in Buffalo in 2017. He broke out in 2022 and earned his lone Pro Bowl and All-Pro nods.

The injury is the latest loss for a Bills defense that has undergone substantial change this offseason. The unit is not returning three of its longtime staples in safeties Micah Hyde and Jordan Poyer and cornerback Tre’Davious White, the latter two being cut in cap-saving moves.

Meanwhile, Bobby Babich takes over as the defensive coordinator after McDermott served as the defensive play-caller in 2023.

This post appeared first on USA TODAY

The International Gymnastics Federation needs to put a mechanism in place so a similar situation “never happens again,” the ad-hoc panel of the Court of Arbitration for Sport wrote in its full release of its decision that resulted in Chiles being stripped of her bronze medal in the floor exercise at the 2024 Paris Olympics.

“If the Panel had been in a position to apply equitable principles, it would surely have attributed a bronze medal to all three gymnasts in view of their performance, good faith and the injustice and pain to which they have been subjected,” according to the full decision, which was released Wednesday.

“The Panel expresses the hope that the FIG will draw the consequences of this case, in relation to these three extraordinary Athletes and also for other Athletes and their supporting personnel, in the future, so that this never happens again.”

Romania requested bronze medals be awarded to Chiles, Ana Barbosu and Sabrina Maneca-Voinea. But the CAS panel noted that would have required the consent of the FIG, which did not agree.

2024 Paris Olympics: Follow USA TODAY’s coverage of the biggest names and stories of the Games.

“The Panel is fully conscious of the disappointment this adjudicating process may cause to the two other extraordinary gymnasts who have at all times conducted themselves with integrity and probity and acted in good faith,” the panel wrote.

USA Gymnastics and the U.S. Olympic and Paralympic Committee said they “strongly’ disagreed with the detailed decision, citing the extensive delay in Chiles and U.S. officials even learning about the case. Notices were sent to “incorrect email addresses,” and it wasn’t until Aug. 9, three days after Romania filed its appeal and two days after the deadline to submit objections, that CAS got in touch with Chris McCleary, the U.S. Olympic & Paralympic Committee’s general counsel.

News from on and off the field: Sign up for USA TODAY’s Sports newsletter.

Chiles and U.S. officials were given an additional two hours to respond to the Romania’s appeal. But even with the extension, she, USA Gymnastics and the USOPC had roughly 10 hours to file their response, less than 24 hours before a hearing with CAS.

‘Our objections have since been validated by new evidence indicating administrative errors by FIG and mishandlings by CAS, which would have been impossible to raise at the time of the rushed hearing. In short, we were denied a meaningful opportunity to be heard,’ the USOPC said in a statement Wednesday night.

Chiles initially finished fifth in the floor final on Aug. 5, her 13.666 putting her behind Barbosu and Maneca-Voinea. (The two Romanians had each scored 13.7, but Barbosu has placed higher because of a better execution score.)

But Cecile Landi, who is Chiles’ personal coach in addition to being the U.S. coach in Paris, appealed her difficulty score, arguing Chiles had not been given full credit for a tour jete, a leap. A review panel agreed, and the additional 0.100 elevated the American ahead of both Romanians into third place.

Romania appealed to CAS on Aug. 6, saying Chiles’ inquiry was not filed in time. Because Chiles was the last competitor in the floor final, she had to submit a verbal appeal within a minute of her original score being posted and follow up with a written inquiry.

During an Aug. 10 hearing, the president of the FIG’s women’s technical committee acknowledged there was no way to immediately know whether the verbal appeal was submitted on time or late. Omega, the official timing system at the Olympics, had that data, but it wasn’t linked to the FIG’s system or communicated to the appeal panel.

“So in that moment I assumed that the system didn’t block the (initial) verbal inquiry because out of the limit. So I saw the written inquiry and I said `OK, it means it’s OK,’” Donatella Sacchi, president of the women’s technical committee, testified.

“I proceed because I cannot control the timing of the inquiries and the difference of the timing.”

The CAS panel also said no one has been able to identify the person to whom the verbal appeal was made. It was not a FIG employee, Sacchi said, but rather someone working for Paris organizers.

“Nor were they able to tell the Panel, in response to questions, whether there was in place any arrangement to ensure that the one-minute rule … had been complied with,” according to the full decision.

The decision leaves several other questions unanswered:

➤ When, exactly, did the clock start on Chiles’ appeal? This has significance because it took almost five seconds between when Chiles’ overall score was shown on the arena Jumbotron and when the separate difficulty and execution scores were shown – which would have alerted Chiles’ coaches to the need for an inquiry.

It’s not clear whether Chiles and her coaches saw those scores elsewhere before they were posted on the Jumbotron. But USA Gymnastics said Sunday it had submitted to CAS newly discovered video evidence that ‘conclusively establishes’ Landi made the verbal inquiry 47 seconds after Chiles’ score was posted. CAS quickly rejected it, saying its ruling could not be reconsidered even in light of new evidence.

➤ How is the verbal inquiry noted? Does the person who receives it simply press a button on a tablet? Or is detailed information required, which could take more time to give and receive? How far did Landi have to go, and how many seconds did that take, to make the verbal inquiry?

➤ Whose were the ‘erroneous email addresses’ CAS was using for USA Gymnastics and the USOPC officials? Did anyone at the FIG, a respondent in the case, notify USA Gymnastics officials that an appeal had been filed involving Chiles?

In asking for an extension after CAS finally contacted McCleary, USA Gymnastics said ‘[c]opies were secured circuitously from other parties.’

➤ Why did the IOC want the matter wrapped up before the Paris Games ended? When asked about the possibility of referring the case to CAS Appeals Arbitration Division, the IOC dismissed the idea, saying “it would be both preferable and consistent with the purpose of the CAS Ad Hoc Division that a dispute concerning an event that took place on 5 August 2024 be resolved before the end of the Olympic Games.”

In statements Wednesday, both USA Gymnastics and the USOPC said they plan to keep fighting on Chiles’ behalf by appealing to the Swiss Federal Tribunal, the highest court in Switzerland.

‘Our pursuit of truth in this matter remains unwavering,’ the USOPC said.

This post appeared first on USA TODAY

The WNBA returns to action this week after the Olympic break, and with a month left in the regular season, the playoff races will heat up.

One of the closest races involved the Indiana Fever, who had an 11-15 record at the break and currently sit in the seventh seed, with 14 games remaining. Fever rookie guard Caitlin Clark was playing her best basketball before the 2024 Paris Olympics and set a WNBA record of 19 assists in the Fever’s 101-93 loss to the Dallas Wings on July 17.

The Phoenix Mercury started the second half of the season with a 13-12 mark, 2.5 games ahead of the Fever for the sixth seed. Phoenix will need their three Olympians, Brittney Griner, Diana Taurasi and All-WNBA candidate Kahleah Copper, to continue playing well, and the team could be looking to add pieces before the Aug. 20 trade deadline to make their push to the postseason.

Indiana has won both meetings against the Mercury, including a 95-86 victory on July 12.

When is Indiana Fever vs. Phoenix Mercury?

Date: Friday, Aug. 16
Start time: 7:30 p.m. ET
Place: Gainbridge Fieldhouse, Indianapolis, Indiana

How to watch Caitlin Clark and Fever vs. Mercury

TV channel: ION
Live stream: WNBA League Pass

The Fever game against the Mercury will be broadcast on ION. Upon its conclusion, the contest will also be available on WNBA League Pass, which fans can get by downloading the WNBA app.

Caitlin Clark’s stats in last game

In her last game before the break, Clark had 24 points, a WNBA-record 19 assists, and six rebounds in a 101-93 loss to the Dallas Wings.

Clark is averaging 17.1 points, a WNBA-leading 8.2 assists, and 5.8 rebounds per game in 26 games this season.

We occasionally recommend interesting products and services. If you make a purchase by clicking one of the links, we may earn an affiliate fee. USA TODAY operates independently, and this doesn’t influence our coverage.

This post appeared first on USA TODAY

It’s felt like a significant NFL trade has been brewing for weeks. Wednesday evening, one finally went down – but maybe didn’t involve the headline-grabbing player many had anticipated.

The New England Patriots are offloading LB Matthew Judon, who will turn 32 on Thursday, to the Atlanta Falcons for a 2025 third-round draft pick. Judon, who could make up to $7.5 million in the final season of a four-year, $54.5 million deal, has been seeking an extension.

It remains to be seen if he’ll get one, but that’s no impediment to assessing the winners and losers of this swap nor rendering early grades to each of the clubs involved:

WINNERS

Atlanta Falcons

For a reasonable expense, perhaps quite so if Judon helps the Dirty Birds go where they hope, they get the established pass rusher they’ve been hunting for years. Judon, a four-time Pro Bowler, collected 28 sacks (and 84 pressures) between the 2021 and ’22 seasons before missing most of 2023 with a biceps injury. The Falcons haven’t had a player reach double-digit sacks in a single campaign since Vic Beasley had 15½ in 2016. No Atlanta player has had as many as seven in any of the past four years.

NFL STATS CENTRAL: The latest NFL scores, schedules, odds, stats and more.

Matthew Judon

Whether or not he immediately gets the raise he wants – still time for a very fulfilling birthday, pal – he at least lands in what appears to be a more favorable competitive situation with Atlanta, a team that looks ready to win in 2024 and likely more able to showcase Judon’s ability for whomever his 2025 employer winds up being.

New York Jets

Like the Falcons, they’ve acquired a disgruntled edge player – Haason Reddick in the NYJ’s case – one who wants a new bag in his walk year. But after sending a conditional 2026 third-rounder to the Philadelphia Eagles for Reddick, 29, a younger and more productive player than Judon, maybe the Jets don’t look like such dummies after being pilloried for a marriage they’ve so far failed to consummate since obtaining him … on April Fools’ Day, naturally. Perhaps GM Joe Douglas can learn something from the way Atlanta handles Judon’s arrival … or maybe misery will just wind up having some much-needed company.

New England Patriots’ new regime

Recently christened executive vice president of player personnel Eliot Wolf and HC Jerod Mayo sent a message in Year 1, post-Bill Belichick – providing a clear signal to their team by excising a disaffected veteran who was seen engaging Mayo in an animated discussion during practice two weeks ago. Good as Judon had been for the Pats, hard to believe he was going to help them contend in 2024 – and moving him eliminates what had become a major distraction for a young roster.

LOSERS

New England Patriots’ new regime

Wolf and Co. handed out several extensions this year to retain mid-tier players like OL Mike Onwenu, TE Hunter Henry, WR Kendrick Bourne and DBs Kyle Dugger and Jabrill Peppers. Seems something of a miscalculation that they didn’t anticipate an issue with Judon, arguably the franchise’s best player in the post-Tom Brady era as well as a respected leader, too. Also, not a great look getting a draft pick – nice as a third-rounder is – that could have accelerated this rebuild four months ago.

NFC South

A division that’s seen the Falcons bunched fairly close to the New Orleans Saints and Tampa Bay Buccaneers in recent seasons might be witnessing something of a separation from Atlanta, which notably signed QB Kirk Cousins in the offseason (before drafting QB Michael Penix Jr. in Round 1) to finally address the void that had lingered behind center since Matt Ryan’s departure after the 2021 season. And new HC Raheem Morris, who’s spent most of his career working on the defensive side of the ball, probably has the personality to connect with Judon as well as the coaching chops to figure out how to optimally deploy him. The Bucs’ divisional reign looks increasingly jeopardized.

Brandon Aiyuk and Haason Reddick

Judon got the change of address that might lead to the payday he desires … whenever that might be. Meanwhile, Aiyuk, the San Francisco 49ers’ budding wideout, continues to hold in awaiting resolution – whether via extension and/or trade – to his situation. Reddick remains a holdout with his new team, the Jets, and can now cross off Atlanta as a possible rescuer after he recently demanded a trade out of the New York market. But, hey, maybe the Judon transaction opens the trade floodgates.

New England Patriots’ 2024 outlook

It wasn’t great to begin with, the league’s longest-running dynasty already staring at the possibility of consecutive last-place finishes in the AFC East. Judon’s exit only dims the prospects of a defense that’s also lost emergent DT Christian Barmore (blood clots) indefinitely.

MATT JUDON TRADE GRADES

Atlanta Falcons: B

The deal marks a pretty nice recovery for a team that was widely expected to use the eighth overall pick of the 2024 draft on a pressure player before shockingly opting for Penix. Judon’s acquisition appears to be a very nifty stopgap. If GM Terry Fontenot manages to extend Judon, this grade might bump up to an A given the compensatory cost, perhaps a low Round 3 slot, too, if the Falcons do reach postseason … though it could also drop significantly if Judon opts for the Reddick route with a holdout.

New England Patriots: B-

They (probably) got a decent return for an aging, unhappy player who probably wasn’t going to be around whenever this organization re-emerges as a contender, as owner Robert Kraft so desperately wants. Still, would have been better to recognize that moving Judon was the right play before the 2024 draft rather than belatedly.

***

Follow USA TODAY Sports’ Nate Davis on X, formerly Twitter, @ByNateDavis.

This post appeared first on USA TODAY