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Top CEOs and their companies are pledging to donate millions of dollars to President-elect Donald Trump’s inaugural committee, as they seek to get on his good side and make inroads before he takes office.

Some of the planned donations reportedly include $1 million each from Jeff Bezos’ Amazon, OpenAI CEO Sam Altman and Facebook parent company Meta, led by Mark Zuckerberg. Others include $2 million from Robinhood Markets and $1 million each from both Uber and its CEO, Dara Khosrowshahi.

Ford is reportedly coupling its own $1 million donation with a fleet of vehicles.

Hedge fund manager Ken Griffin also said he plans to give $1 million to the tax-exempt inaugural committee, Bloomberg reported. Other donations from finance leaders are reportedly in the works.

Empowered by a decisive electoral victory, Trump has vowed to revamp U.S. economic policy in a way that could have outsized benefits for a few favored industries, like fossil fuels.

At the same time, he has telegraphed the value, both personal and political, that he places on face-to-face meetings and public praise from chief executives of the world’s largest companies.

“EVERYBODY WANTS TO BE MY FRIEND!!!” Trump wrote Thursday in a post on Truth Social, the social media app run by his own tech company.

Many of those CEOs have already made, or are planning to make, trips to Mar-a-Lago, Trump’s Palm Beach, Florida, resort and de facto transition headquarters, as they seek to gain influence with and access to the incoming administration.

To that end, Trump’s inaugural committee presents a “unique opportunity,” said Brendan Glavin, director of research for the money-in-politics nonprofit OpenSecrets, in an interview.

Inaugural committees, which are appointed by presidents-elect, plan and fund most of the pomp and circumstance that traditionally surrounds the transition of power from one administration to the next.

While the money is ultimately benefiting a recent political candidate, it doesn’t carry the same connotation as a donation to, say, a super PAC, which can fund partisan political activities that risk stoking controversy.

And unlike a direct contribution to a candidate’s campaign, there are no limits on how much an individual — or a corporation or labor group — can give to an inaugural committee.

Moreover, since Trump already won the election, an inaugural contribution carries no risk for a high-profile executive of backing a losing candidate.

“It really is a great opportunity for them to curry favor with the incoming administration,” Glavin said.

While it’s nothing new for corporations and power brokers to shower big money on inaugural committees, experts told CNBC the Trump factor changes the calculus.

“It’s all heightened now,” Glavin said. “None of these people, they don’t want to be Trump’s punching bag for four years.”

Trump’s inaugural committee and his transition team did not respond to requests for comment.

Trump’s 2017 inaugural committee raked in about $107 million, by far the most of any in U.S. history. The previous record had been set in 2009 during the first inauguration of Barack Obama, whose committee raised $53 million.

Trump’s second inauguration is on pace to shatter that record, with pledged contributions already surpassing a $150 million fundraising goal, ABC News reported.

President Joe Biden’s inaugural committee, by comparison, raised nearly $62 million.

“One of the oldest adages in Washington is that if you’re not at the table, you’re on the menu, and the price of admission to have a seat at the table keeps going up,” said Michael Beckel, research director of Issue One, a political reform advocacy group.

The boost in funding for Trump’s second inaugural committee comes in part from tech giants, many of whom largely steered clear of supporting his first inauguration.

Other than GoDaddy.com founder Robert Parsons, who gave $1 million, few other leaders in Big Tech donated to Trump’s 2017 committee.

Trump once openly clashed with some of them, including Zuckerberg and Bezos, who also owns The Washington Post, a frequent target of the president-elect’s ire.

Not so this time around. As Trump vows to tear up reams of federal regulations, but also continues to accuse Big Tech of stifling competition, industry leaders could have more riding on their relationship with the White House than ever before.

“I’m actually very optimistic,” Bezos said of a second Trump presidency in a Dec. 4 interview at The New York Times’ DealBook conference. “I’m very hopeful. He seems to have a lot of energy around reducing regulation. And my point of view, if I can help him do that, I’m going to help him. Because we do have too much regulation in this country.”

The comments came in the wake of a scandal at The Washington Post in October, when the paper reported that Bezos decided not to publish its editorial board’s endorsement of Vice President Kamala Harris over Trump. Bezos in an op-ed defended the paper’s decision to no longer endorse presidential candidates, but the reversal spurred an exodus of subscribers and prompted numerous staffers to resign in protest.

Nowhere is Trump’s newfound friendliness with the tech world more pronounced than in his blossoming relationship with Tesla and SpaceX CEO Elon Musk, who spent more than $250 million helping elect Trump.

Musk, the world’s richest person, has frequently appeared by Trump’s side before and after his election victory, and has reportedly been involved in all aspects of Trump’s transition planning. He and entrepreneur Vivek Ramaswamy have been tapped to lead an advisory group tasked with cutting government costs.

This could put OpenAI’s Altman, who is currently embroiled in a breach-of-contract lawsuit brought by Musk, in an awkward position.

Along with his million-dollar inaugural donation, Altman heaped praise on Trump earlier this month. “President Trump will lead our country into the age of AI, and I am eager to support his efforts to ensure America stays ahead,” he said.

Craig Holman, government affairs lobbyist for the progressive nonprofit Public Citizen, told CNBC that these figures “very much fear that Donald Trump may take retribution against them.”

“So they’re throwing money” at his feet “in order to curry favor,” Holman said.’

Four days after the presidential election, Trump announced the formation of the “Trump Vance Inaugural Committee, Inc.,” a 501(c)(4) nonprofit. It is co-chaired by real estate investor Steve Witkoff and former Republican Sen. Kelly Loeffler of Georgia, who is also Trump’s pick to lead the Small Business Administration.

Reince Priebus, who was one of Trump’s White House chiefs of staff during his first term, said in an X post that he has been tapped to serve as the committee’s finance chair.

Priebus also shared a screenshot of an invitation that listed the names of other finance chairs. They include Miriam Adelson, the GOP megadonor who spent $100 million this year on a pro-Trump super PAC, and billionaire Trump donor Diane Hendricks.

Inaugural committees are required to publicly disclose the names of donors who give $200 or more, but those filings aren’t due until 90 days after the inaugural ceremony.

If the committee has a surplus after all the festivities, finding out just how much is left can be a challenge.

Trump’s 2017 inauguration was a smaller affair than Obama’s in 2009, although Trump raised more than twice as much money for his as Obama had. As a result, Trump’s committee was widely expected to have tens of millions of dollars left over after it paid for balls and hotels.

But years after the fact, it was unclear what happened to much of that money.

Federal filings show that roughly a quarter of all the funds raised, $26 million, were paid to a newly created firm that was run by an advisor to first lady Melania Trump.

“We take a look through the history of the financing of inaugurations, and clearly it comes from very large donors, wealthy special interests and corporations, almost all of whom have business pending before the federal government,” said Holman, of Public Citizen.

He added, “This is a real cesspool of buying favors.”

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Nissan will be the victim of cost-cutting “carnage” if it combines forces with Japanese peer Honda, former Nissan CEO Carlos Ghosn told CNBC on Tuesday.

“I think, without any doubt, Honda is going to be in the driver’s seat, which is very sad to see after having led Nissan for 19 years [and] brought Nissan to the forefront of the industry, to see that they’re going to be the victim of a carnage, because there is total duplication between Nissan and Honda,” he told CNBC’s “Squawk Box Europe.”

Ghosn, who once led three automakers as part of the Nissan-Renault-Mitsubishi alliance, has been residing in Lebanon after being arrested in Japan in November 2018 and fleeing trial on charges of financial crimes. He denies misconduct.

“There is practically no complementarity here, which means, if they want to make synergy it is going to be through maybe cost reduction, duplication of plan, duplication of technology, and we know exactly who’s going to pay the price of it. It’s going to be the minor partner, and it’s going to be Nissan,” Ghosn said.

Nissan had greater complementarities with France’s Renault, Ghosn estimated, referencing a long-standing partnership that has been largely unwound.

Speculation about a potential Honda and Nissan merger began earlier this month, and the two companies confirmed the official start of talks over a business integration during a news conference on Monday. Under current proposals, a holding company would act as the parent of both firms and be listed on the Tokyo Stock Exchange, with Honda — which has a market capitalization around four times that of Nissan — nominating most board members of the new entity. Nissan’s strategic partner Mitsubishi is also engaged in talks over joining the group.

A $54 billion Nissan-Honda group would leapfrog South Korea’s Hyundai to become the world’s third-largest automaker by vehicle sales, behind Japan’s Toyota and Germany’s Volkswagen. The integrated group would also represent a landmark in automotive industry consolidation, which has been long expected in both Japan and worldwide as businesses struggle to shoulder the development costs of electric vehicles and autonomous driving technology.

Executives at both Honda and Nissan on Monday stressed that a combined company would be able to share the intelligence and resources necessary to compete in the EV transition and deliver economies of scale, boosting operating profit to a projected 3 trillion yen ($19.1 billion) in the long term.

Nissan is embarking on the ambitious merger while simultaneously undertaking a deep restructure it announced in November, which will reduce global production capacity by a fifth and cut 9,000 jobs.

Honda CEO Toshihiro Mibe on Monday acknowledged that some shareholders may feel his company would be supporting struggling Nissan as part of the deal, but stressed that the business integration talks will “not come to fruition” if the two automakers fail to stand on their own.

Ghosn nevertheless told CNBC that the merger plan suggests “Nissan is in panic mode, looking for somebody to save them from the situation, because they are unable to generate the solution by themselves.”

He expressed “high doubts” that the turnaround at Nissan will be successful, without providing details.

Kei Okamura, senior vice president and portfolio manager at Neuberger Berman, echoed the sentiment that details of the merger plan still need to be ironed out.

“If you’re an investor you’re going to be thinking about the three to five earnings outlook. What was announced [Monday] was the near term, so the timeline, and the long-term vision. The only issue is how is this merged entity going to get there, and that’s where there are a lot of uncertainties ahead,” Okamura told CNBC’s “Street Signs Asia” on Tuesday.

“The post-merger integration is going to be absolutely essential … unless these companies are able to really full integrate themselves together in terms of the people, the assets and of course the culture, these deals have the potential to unwind, and we have to take into consideration that this deal may not happen if [Nissan] doesn’t come through with its turnaround program,” Okamura added.

Nissan declined to comment on this story beyond its statement out on Monday. Honda did not immediately respond to a CNBC request for comment.

This post appeared first on NBC NEWS

Presidents have historically developed their own Christmas traditions as they make their unique marks on the White House during their terms. In recent years, Christmases have been spent in an array of places by commanders in chief, from Hawaii, to Texas to Mar-a-Lago. 

President Joe Biden opted in 2021 to move his family’s Christmas celebration to the White House, rather than its usual location in his home state of Delaware. The extended Biden family reportedly attended Mass on Christmas Eve and then returned to the White House where they enjoyed a pasta dinner and had a sleepover, which are traditions in the family. 

Before him, former President Donald Trump — who will soon take office again — spent Christmases in Florida at his Mar-a-Lago estate, per reports. During their holidays in Florida, Trump and first lady Melania Trump attended Christmas services at a local Episcopal church in Palm Beach, where the two married in 2005.

Former President Barack Obama established a tradition as president of spending the Christmas holiday with his family in Hawaii. As reported, the president’s Christmases in the state were relatively quiet, spent with friends and family. However, they established a tradition of visiting a local Marine base to thank soldiers for their service on Christmas Day.

Prior to Obama, President George Bush chose to spend his Christmases near to the nation’s capital at the Camp David presidential retreat. This was something first established by his father, former President George H. W. Bush. In 2008, the Bush family reportedly celebrated what was their 12th Christmas at Camp David.

Further back, U.S. presidents have held a variety of events to mark the Christmas season at the White House, some more elaborate than others. In 1835, President Andrew Jackson famously hosted an indoor ‘snowball’ fight for children at his ‘frolic’ party. The party included games, dancing and a festive dinner and ended with a snowball fight, during which the participants used specially made cotton balls. 

President Franklin Roosevelt had his own tradition of reading Charles Dickens’ ‘A Christmas Carol’ aloud after a Christmas Eve meal. 

According to the White House Historical Association, there is a popular myth suggesting that President Theodore Roosevelt banned trees from being cut down and placed in the White House as decoration. This was prompted in part by the fact that the Roosevelts did not mark the holiday with a tree. 

The WHHA noted that Christmas trees in every home is a relatively modern tradition. 

Per the association, Roosevelt’s son Archie started his own tradition by sneaking a small tree into the White House and placing it in a closet. He decorated it before revealing the tree to his family and starting a new holiday tradition. 

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A Russian-born U.S. citizen who was already behind bars in Russia on a bribery conviction has been handed a second sentence for espionage.

Eugene Spector was sentenced to a new 15-year term for his espionage conviction, according to Russian news agencies. Spector was born and raised in Leningrad, Russia, but later moved to the U.S. and became a citizen.

A Moscow court brought espionage charges against Spector in August of last year, although details surrounding the case were not made publicly available.

The U.S. State Department said it was aware of reports of a U.S. citizen in Russia being sentenced and that it was monitoring the situation.

Spector, a former executive at a medical equipment company in Russia, was sentenced in September 2022 to three and a half years in prison for enabling bribes to an aide of former Russian Deputy Prime Minister Arkady Dvorkovich.

The aide, Anastasia Alekseyeva, was sentenced to 12 years in April for accepting bribes of two expensive overseas vacation trips.

Dvorkovich was a deputy prime minister under former Russian Prime Minister Dmitry Medvedev in 2012 to 2018. Dvorkovich is currently head of the international chess federation FIDE.

The Associated Press contributed to this report.

This post appeared first on FOX NEWS

The Consumer Financial Protection Bureau is suing Walmart and a financial technology firm, alleging they illegally forced drivers into using costly deposit accounts to receive their pay.

The agency alleges that Walmart and the vendor, Branch Messenger, forced the drivers, who were part of Walmart’s Spark Driver gig-work platform, to use Branch Messenger’s deposit accounts to collect their compensation — and would be terminated if they did not want to use this service.

The CFPB also alleges that Walmart and Branch Messenger misled workers about the availability of same-day access to their earnings, and that drivers had to follow a complex process to access their funds.

Even when they did access their funds, the CFPB alleges, the drivers faced delays or fees if they needed to transfer the money into an account of their choice — resulting in workers paying more than $10 million in fees since 2021 to transfer earnings.

“Walmart made false promises, illegally opened accounts, and took advantage of more than a million delivery drivers,” said CFPB Director Rohit Chopra. “Companies cannot force workers into getting paid through accounts that drain their earnings with junk fees.”

Walmart said in a statement that the CFPB’s suit was ‘riddled with factual errors’ and ‘exaggerations and blatant misstatements of settled principles of law.’

‘The CFPB never allowed Walmart a fair opportunity to present its case during their rushed investigation,’ it said. ‘We look forward to vigorously defending the Company before a court that, unlike the CFPB, honors the due process of law.’

In a statement, Branch Messenger said the CFPB’s suit ‘misstates the law and facts’ while omitting items designed to ‘mask the Bureau’s clear overreach.’

‘Despite the company’s extensive cooperation with its investigation, the CFPB refused to engage with Branch in any meaningful way about this matter, instead rushing to file a lawsuit,’ Branch said. ‘This approach makes clear that this litigation has nothing to do with the law or protecting workers and everything to do with the media attention garnered by a lawsuit involving one of the world’s biggest retailers.’

The CFPB has announced a flurry of rules and suits this month as the Biden administration winds down and the agency’s future is clouded by uncertainty. Last week, the CFPB sued three of America’s largest banks on accusations that they failed to curb fraud on the digital payments platform Zelle. The banks, as well as Zelle’s operator, which was also named in the suit, have denied the charges.

It also sued Comerica Bank for allegedly harming consumers enrolled in the federal government’s Direct Express federal benefits delivery program. Comerica has denied the charges and is countersuing the CFPB.

The agency also announced four separate rules, including one limiting bank overdraft fees that was immediately challenged by the banking industry.

NBC News earlier reported the agency had been weighing which rules to finalize before Republicans take control of all three branches of government. The GOP has signaled plans to defang the agency, while President-elect Donald Trump has named authors of Project 2025 — which calls for eliminating the CFPB — to influential positions.

Multibillionaire Trump donor Elon Musk, who is slated for a high-level cost-cutting role, has posted on his social platform X: “Delete CFPB.”

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The IRS plans to issue automatic “special payments” of up to $1,400 to 1 million taxpayers starting later this month, the agency announced last week.

The payments will go to individuals who did not claim the 2021 Recovery Rebate Credit on their tax returns for that year and who are eligible for the money.

The Recovery Rebate Credit is a refundable tax credit provided to individuals who did not receive one or more economic impact payments — more popularly known as stimulus checks — that were sent by the federal government in the wake of the Covid-19 pandemic.

The maximum payment will be $1,400 per individual and will vary based on circumstances, according to the IRS. The agency will make an estimated total of about $2.4 billion in payments.

“Looking at our internal data, we realized that one million taxpayers overlooked claiming this complex credit when they were actually eligible,” IRS Commissioner Danny Werfel said in a statement. “To minimize headaches and get this money to eligible taxpayers, we’re making these payments automatic, meaning these people will not be required to go through the extensive process of filing an amended return to receive it.” 

The new payments are slated to be sent out automatically in December. In most cases, the money should arrive by late January, according to the IRS.

Eligible taxpayers can expect to receive the money either by direct deposit or a paper check in the mail. They will also receive a separate letter notifying them about the payment.

Direct deposit payments will go to taxpayers who have current bank account information on file with the IRS.

If eligible individuals have closed their bank accounts since their 2023 tax returns, payments will be reissued by the IRS through paper checks to the mailing addresses on record. Those taxpayers do not need to take action, according to the agency.

The payments are only going to taxpayers who qualify for the 2021 Recovery Rebate Credit — particularly individuals who filed a 2021 tax return but who did not claim the Recovery Rebate Credit even though they were eligible, either by leaving that data field blank or entering $0.

Taxpayers who haven’t filed 2021 tax returns still have a chance to claim the credit. However, they must file by April 15, 2025, to claim the credit and any other refunds they are owed.

Claiming the Recovery Rebate Credit will not count as income and interfere with eligibility for certain other federal benefits, including Supplemental Security Income, or SSI; Supplemental Nutrition Assistance Program, or SNAP; Temporary Assistance for Needy Families, or TANF; and Special Supplemental Nutrition Program for Women, Infants and Children, or WIC.

The IRS provides more information on payment eligibility and amounts on its website.

This post appeared first on NBC NEWS

Jeremy Schmidt was given a gift on Sunday: four or five extra hours with his father, Wally Schmidt — a big-hearted man who loved to fish and work on cars and go to car shows and was “my rock, my last pillar.”

Wally, 65, collapsed on the field in Soldier Field on Sunday morning before the Detroit Lions played the Chicago Bears.

“I saw his eyes roll back,” Jeremy said, “and immediately, I’m yelling for help.”

“That man gave me four or five more hours with my dad, which is invaluable,” Jeremy said. “That guy was amazing for what he did with no hesitation.”

All things Lions: Latest Detroit Lions news, schedule, roster, stats, injury updates and more.

As state troopers came to help and Bears personnel got an AED (automated external defibrillator) machine, CPR was started and Roth pushed the AED button, giving Wally a shock and bringing him back to life.

“His heart stopped on the field,” Jeremy said. “It took one zap to bring him back.”

Wally, who is from Midlothian, Illinois, was taken to Northwestern Memorial Hospital in Chicago.

“In the ambulance, he was responsive, and I could hear the paramedics talking with him,” said Jeremy, who sat up front.

Wally was answering questions in the emergency room.

“I would say his energy was a little drained, but he was still himself, and he was still very coherent, very responsive to what happened, knew where what was going on,” Jeremy said.

Wally even started cracking jokes.

“He was joking about the fact that he was rooting for the Lions over the Bears,” Jeremy said.

Yes, Wally was a Bears fan, who got so frustrated with the losing, so frustrated with this franchise, that he joined the Lions bandwagon.

“It’s hard to watch the Bears if you’re a Bears fan,” Jeremy said. “And I’m a Lions fan, so maybe I had some influence on that. I feel like a lot of Bears fans sympathize with Lions fans. If it’s not going to be them, they root for the Lions, because they all hate the Packers.”

Getting extra time

Jeremy called his stepmother, Beth Schmidt: “She was able to get to the hospital to spend those last hours with him in the room,” Jeremy said.

Jeremy said that his father seemed stable in the ER.

“Everything was okay for the time being,” Jeremy said. “He got his CAT scan, and when he came back from that, he was starting to feel weak, and he was nauseous throughout the whole thing.”

More tests were ordered.

“They were trying to figure out, is there some sort of blockage?” Jeremy said. “Do we need to do a stent? Or, you know, is this serious to the point where we’re going to have to do open heart surgery?

While in the ER, Wally took a turn.

“He was starting to feel weaker and not feel great,” Jeremy said. “And that’s when things started to go south. You can see the monitor, and it starts beeping a little crazy and turns red — you know, it’s not okay. And then I could see it in his face, his eyes went back, and he kind of tilted his head.”

Doctors and nurses rushed into his room: “The amount of care he got was insane. I would say upwards of 30-plus people were in the emergency room, in his room, working to get him stable at that point, which they were able to do through a breathing tube. They probably zapped him another eight to 10 times down there in the emergency room.”

He was taken for another procedure, but he died during it.

“They notified us that he unfortunately did not make it through the procedure,” Jeremy said. “And they informed us that the left side of his heart had pretty much 100% blockage, which is the side they call a widow-maker. The right side was close to 100%, so no matter how much CPR or anything they did, they just were not able to save him.”

He paused.

“I went from watching the Bears on the field at 11 o’clock with my dad to him passing at 5:30 that day,” Jeremy said. “His heart was in that bad of shape, like it was an incident waiting to happen.”

Two Lions fans linked together

On Monday, Jeremy was still in shock, still trying to process everything. He had to help set up a funeral and make arrangements.

But he did something else.

He called Roth to thank him for what he did on that field.

“I just wanted to express my gratitude,” he said.

Here were two Lions fans, who were brought together in the strangest of ways.

Neither had ever been on an NFL field before. Roth was invited by somebody in the stands who had two extra tickets, and Jeremy had a friend with some extra field passes.

And now, they were united in a dramatic, painful moment.

“I just wanted to comfort him,” Roth said.

And Roth can sense a higher power at work.

“We were supposed to meet,” Roth said. “It’s truly above me. It’s a spiritual thing. It’s a religious thing. It’s whatever deity you want to say, or whatever way you want to say, that things happen.”

Roth, who was incredibly disappointed and dejected, plans to stay in the Chicago area and go to the funeral.

“For closure,” he said.

You can view this story two ways.

You can view it as a tragic ending; certainly, it was, and I feel horrible for the family.

But you can also view it another way: It’s a miracle this family got those extra four or five hours.

The real lesson of this story

Jeremy remembers one last heartfelt moment with his father.

On the way to the game, Jeremy was just so dang happy his father went.

“When I invited him to the game, I didn’t think he was going to go,” Jeremy said. “He’s not big on cold-weather games.”

In the car, Jeremy shared something with his father.

“I told him, ‘I’m very happy you are here, because I don’t know when I’ll be able to do this with you again,’” Jeremy remembers saying, thinking about how he got the tickets. “He was ecstatic. He couldn’t have been happier to be going to that game that day.”

Jeremy paused.

“It’s the little things that you say,” he said, “and you don’t realize how they have that much meaning.”

That is the part that I can’t stop thinking about.

Both of my parents have died in the past few years, and I find myself thinking about them at strange times. When one of my kids has some big news, I think: I should call my parents to tell them. Then, it stuns me to realize they are gone.

I used to call my parents during long drives to watch my son play college football. And now, when I’m on a long drive, like I made to Chicago on Saturday, I had a strong, overwhelming desire to call my parents while driving.

Like I used to do.

And it’s a shock to realize, once again, they are gone.

I find myself thinking: I just wish I had a few more minutes.

Just a sliver of time to talk to them one last time.

That’s the big lesson here — the thing we can ask ourselves: What would you do if you were given a few extra minutes? Or a few more hours?

Would you make amends? Would you ask somebody for forgiveness? Is there something you haven’t said? Would you express your love? Would you cherish every moment?

That’s the lesson here: If there is something you would do, don’t wait.

As we finish out this holiday season, as we approach a new year, I’m gonna try to use this time more carefully.

My youngest son is in town for the holidays — I have to cherish this time with him.

I have a group of friends coming for New Year’s — we have been getting together on New Year’s Eve since college. But I don’t want to take this year for granted.

My granddaughter — who happens to be the cutest dang thing in the world — is simply growing up too fast, and I’m trying like crazy to be present every single second.

If I have one wish for this holiday season — one promise, one vow — it’s to slow down and appreciate more.

To use every stinking minute.

Because you never know when you have only a few hours.

Or even four or five extra ones.

Contact Jeff Seidel: jseidel@freepress.com. Follow him on X @seideljeff. To read his recent columns, go to freep.com/sports/jeff-seidel.

This post appeared first on USA TODAY

The toy industry is headed for its second consecutive annual sales decline, but it’s got one thing propping it up: colorful, interlocking plastic bricks.

At a time when toy companies are struggling to match the massive gains of pandemic-era sales, Lego is growing rapidly. The Danish company saw revenue jump 13% in the first six months of the year and continues to snap up market share.

“When you look at toy sales, Lego has just been driving all the growth in the industry this year,” said Eric Handler, managing director at Roth MKM.

After coming to the brink of bankruptcy in the early 2000s, Lego has reshaped its business and diversified its customer base, helping it to elevate sales even in inflationary market conditions.

Lego has posted positive annual revenue growth in each of the past six years.

Its strategy has involved delving into the world of licensing, catering to adults as well as kids, tapping into the digital gaming world, partnering with studios and streamers to bring Lego content to consumers and building manufacturing sites close to distribution hubs to smooth the supply chain.

Recent standouts among its tried-and-true portfolio are newly emphasized “passion points,” kits that appeal to a wide variety of consumers, from those obsessed with franchises such as Star Wars and Harry Potter to car enthusiasts and animal lovers.

“Lego has consistently bucked the trend the past few years,” said James Zahn, editor in chief of The Toy Book. “When other companies go down, Lego tends to go up.”

Zahn noted that Lego’s ability to be “ahead of the curve” has allowed it to be more nimble during times of inflation, as consumers tighten their purse strings, and to navigate upheaval in the theatrical entertainment industry and even looming tariff increases.

“I think, perhaps, the overarching story here is that they really are, it seems, like they’re two to three steps ahead of everybody else,” Zahn said.

From miniature models of Emerald City from “Wicked” to a version of Wednesday and Enid’s dorm room in the Jenna Ortega-led “Wednesday,” Lego has tapped into pop culture to bring fan-favorite stories to life in brick form.

Licensing has long been an important strategy for toy companies. Pulling from existing and upcoming intellectual property from movies and television shows allows brands such as Lego to cater to an already robust and engaged consumer.

The Lego shop in Paris on Nov. 23.Stéphane Mouchmouche / AFP / Getty Images

Lego’s first licensed partnership was in 1999 when it linked up with Lucasfilm to bring Star Wars sets to the public. Some of these kits were tied to the release of “Star Wars: Episode I — The Phantom Menace,” while others celebrated vehicles and characters from the original trilogy of films.

“Lego embraced adults, long before we started saying ‘kidults,’ and they’ve managed to continue that in new ways,” said Zahn.

Over the past two decades, Lego has worked with hundreds of other partners to translate the likes of Harry Potter, Lord of the Rings, Ghostbusters, Marvel, DC, Jurassic Park and Pixar into building blocks.

More recently, the company has launched kits such as the Sanderson sisters’ house from “Hocus Pocus” and even a “Jaws” set featuring the iconic shark taking down Quint’s boat.

“For the Lego brand, [we’ve seen] tremendous years of growth,” said Julia Goldin, chief product and marketing officer at Lego. “We made a very deliberate decision to unlock our potential with many new audiences, double down on the audiences that we already had and really ensure that we are very connected.”

Lego isn’t stopping at franchise-based sets.

The company has worked to design different types of sets that cater to new audiences, ones that might not have otherwise bought or built a Lego set, Zahn said. This includes cityscape sets featuring skylines from London to New York, brick versions of famous paintings such as Vincent van Gogh’s “Starry Night” and Leonardo da Vinci’s “Mona Lisa” as well as a line of botanicals.

Goldin noted that Lego is “investing in bringing in new audiences to the portfolio” and creating more products for them.

People take pictures of the lifesize Lego Technic McLaren Formula One race car in Singapore on Sept. 23, 2022.Roslan Rahman / AFP / Getty Images file

That’s why Lego has partnered with Formula 1 to create a line of F1-inspired sets that range from Duplo kits for preschool children all the way to collectible sets for adults. The partnership will also span Lego’s digital platforms, and the toy company will have a presence at future F1 auto racing events.

Goldin said previous car products, including a McLaren Lego set, performed well at retail, giving Lego confidence to delve deeper into the auto racing space.

“We always start with the audience,” she explained. “We’re always looking at, what are kids into? And we saw that F1 was one of the No. 1 most growing passions among younger kids, and also growing globally and attracting a lot of new audiences, especially women and families.”

Attracting new consumers has allowed Lego to drive revenue and helped to counterbalance softness in the theatrical realm.

Much of the toy industry’s current sales woes can be attributed to the disrupted pipeline in Hollywood production. A global pandemic followed by labor strikes left Tinsel town with fewer new releases that could have served as the basis for breakout toys.

The lack of kids movies, in particular, meant toy companies were not producing as many new action figures, roleplay items and other movie tie-ins.

But in 2023, Lego offered 780 products, around 50% of which were new items, on par with recent years.

At the same time, Lego has expanded beyond its retail shelf space.

The company has launched several theatrical features of its own, partnered with streamers such as Disney+ to bring Marvel and Star Wars content to the small screen and even launched its own vertical within Epic Games’ popular Fortnite game.

The expanding portfolio has kept Lego at the forefront of consumers’ minds, given them alternative ways to engage with the brand and driven incremental retail purchases.

“We have to remember that kids, they grow up,” said Goldin. “So there’s a new generation coming all the time. I think the next five years we’ll see even more digitalization and interactivity coming into the different experiences that we can create.”

Goldin said with Fortnite, the company aimed to go beyond sets and create an experience. Within the larger game of Fortnite, players can participate in a Lego-based world where they construct digital Lego buildings, battle against creatures, customize their online mini figure and socialize with other Lego fans.

Lego CEO Niels Christiansen has repeatedly touted the importance of meeting kids where they are, noting during previous earnings reports that the company is competing for children’s time and attention. Being relevant to them and in spaces that they already occupy has translated back to sales of physical Lego kits.

It is a similar strategy to the one Lego has employed in partnering with Disney+ for several Star Wars and Marvel animated shows and in its recent theatrical release of a feature-length animated documentary about Pharrell Williams called “Piece by Piece.”

“We felt [‘Piece by Piece’] really was something that was super original,” said Jill Wilfert, head of global entertainment partners and content at Lego.

“We want to attract a broader audience that’s going to be engaged with the brand,” Wilfert added. “So, this was something we thought would help us get there. And when we do entertainment for us, it’s really about doing those things that help us really convey the values of the brand in a super entertaining and relevant way, but it’s also something that families, people, friends, can experience together.”

Wilfert said Lego has several theatrical projects in development that could arrive on the big screen in the coming years.

In the meantime, the company plans to continue releasing episodes and shorts tied to existing shows that air on Netflix, Nickelodeon and YouTube.

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It may be Christmas week, but the NFL won’t be taking any kind of Holiday break. The league will hold Week 17 games on Wednesday, Thursday, Saturday, Sunday and Monday – multiple gifts for fans, not so much for the players, especially those on the Kansas City Chiefs and Baltimore Ravens (both teams had Yuletide duty in 2023 as well).

A year ago, K.C. used a Christmas loss to the lowly Las Vegas Raiders to ignite their latest Super Bowl run. This year, the Chiefs can lock up a first-round bye and home-field advantage … by beating the Steelers in Pittsburgh on Wednesday. That game will be followed by the Ravens’ visit to Houston, where they’ll face the Texans and maybe catch part of Beyoncé’s halftime show.

The final Thursday night game of the year is less appealing, but the Seattle Seahawks will likely have to beat the Chicago Bears to keep their NFC West title hopes alive. If not, the Los Angeles Rams could clinch the division Saturday by beating the Arizona Cardinals. The LA Chargers and Denver Broncos can also secure wild-card bids Saturday.

That makes for a light Sunday – just nine games – though the Green Bay Packers’ rematch with the Minnesota Vikings could be the game of the weekend … though the Vikes will have far more at stake given the Pack cannot win the NFC North at this point.

The Detroit Lions can win the NFC North (plus the conference’s No. 1 seed) – and might do so Monday night by beating the 49ers in Northern California … if Green Bay knocks off Minnesota first.

NFL STATS CENTRAL: The latest NFL scores, schedules, odds, stats and more.

USA TODAY Sports’ panel of NFL experts will attempt to guess what’s in the Week 17 packages before they get unwrapped …

(Odds provided by BetMGM)

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