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With Hurricane Hilary forecast to strike Southern California this weekend, Florida Republican governor Ron DeSantis has offered to assist his Democratic rival Gov. Gavin Newsom with storm preparedness and relief efforts.

‘Hurricane Hilary is approaching Southern California and is projected to make landfall as a tropical storm,’ DeSantis posted on X on Saturday morning. ‘In Florida, we know how challenging storms can be and have significant experience responding in their wake — we stand ready to help the people of California in any way we can.’

There’s been no official reply from Newsom at time of publication. Fox News Digital has reached out to the governor’s press office for comment. 

‘We have a lot of experience in dealing with tropical weather events as I think people understand,’ DeSantis told Fox News Digital in an interview during a campaign stop in Manchester, New Hampshire. ‘And so, we’ve offered any assistance that they may need and look, we can have our political disagreements but when you have issues like that, we’ve got to band together as Americans and so we may not necessarily agree with California on policy but we understand if people need help, we want to be there to help.’

California is under its first-ever Tropical Storm Watch as state officials mobilize to prepare for the storm’s arrival. For the first time, more than 14 million Americans will experience catastrophic, life-threatening flooding as a year’s worth of rain is dumped on the state in just a few days. The warning stretches from Los Angeles to the U.S.-Mexico border and includes the coastal region of San Diego. 

The storm underwent rapid intensification in the Pacific Ocean, strengthening from a tropical storm to a large Category 4 hurricane in less than 48 hours, FOX Weather reported. Though it is expected to weaken once it makes landfall on the Mexican coast, California will feel the worst effects of torrential rain on Sunday and Monday.  

The FOX Forecast Center reports that the Southwest is being impacted by moisture from Hurricane Hilary, resulting in the issuance of flash flood warnings on Saturday.

‘You can see this visually on water vapor satellite (below),’ said FOX Forecast Center senior meteorologist Jordan Overton. ‘The greatest impacts will not be until tomorrow night, but impacts are already ongoing. Today is the final day for all preparations to be completed.’

Newsom is calling on California residents to remain vigilant and prepare for flooding and power outages and to listen to local authorities to keep safe. 

‘We should never underestimate the power of Mother Nature. California is coordinating with federal and local governments to support communities as they prepare for this unprecedented storm,’ Newsom said Friday in a news release. ‘Heed warnings from local authorities, be ready and stay informed.’

The governor left for southern California on Friday and is remaining there while the storm makes landfall, his office said.

At Newsom’s direction, the State Operations Center at the Governor’s Office of Emergency Services (Cal OES) is activated, and the state is closely monitoring incoming impacts from rain, wind and potential flash flooding and power outages, according to the news release.

The State Operations Center is coordinating with locals to set up swift water rescue teams, California National Guard teams and flood-fighting tools while partnering with community-based organizations to protect the homeless. California is also staffing highway maintenance crews around the clock to proactively maintain roadway safety. 

DeSantis and Newsom have traded jabs over social media in a rivalry that has grown more intense as each governor is frequently mentioned as a future presidential prospect. Though DeSantis is running for the Republican nomination this year, Newsom has declined to challenge President Biden, who is running for re-election in the 2024 Democratic primary. 

The two governors have independently accepted a debate challenge issued by Fox News host Sean Hannity, but a time and location have not been set.   

Fox Weather’s Chris Oberholtz contributed to this report. 

This post appeared first on FOX NEWS

Florida Gov. Ron DeSantis says he’s ‘ready to do what we need to’ at Wednesday’s first Republican presidential nomination debate to deliver his message and defend himself from rival candidates.

The conservative governor also dismissed a leaked debate strategy memo from top advisors at the DeSantis-aligned super PAC, telling Fox News Digital on Saturday that ‘the memo is not mine. I haven’t read it.’

The apparent attempt by advisors at Never Back Down to float potential debate talking points to the governor grabbed plenty of headlines since the New York Times first reported on the documents a couple of days ago, and was viewed as another stumble for DeSantis world.

Among other things, the memo urged DeSantis to defend former President Donald Trump — the commanding front-runner for the GOP nomination — if, as expected, the former president comes under attack from other candidates. The document also urges DeSantis to ‘hammer’ Vivek Ramaswamy — another rival for the nomination whose standing is rising in numerous polls.

‘It’s just something we have put off to the side,’ DeSantis said in a brief Fox News Digital interview following a Never Back Down campaign event in Manchester, New Hampshire.

DeSantis is trying to change the narrative after a series of setbacks the past two months, which triggered weeks of negative stories spotlighting his campaign’s overspending, staff layoffs, change of leadership and other setbacks.

While Trump’s large lead over DeSantis has expanded this summer, the governor remains in second place in most surveys, ahead of the rest of the large field of Republican presidential contenders.

And his campaign argued earlier this week that ‘every candidate on and off the debate stage will have their knives out for Ron DeSantis’ at the first debate, a Fox News-hosted showdown in Milwaukee, Wisconsin, on Wednesday.

‘I know from the military, when you’re over the target, that’s when you’re taking flak. And if you look really in the last six to nine months, I’ve been more attacked than anybody else. Biden, Harris, the media, the left, other Republican candidates,’ DeSantis reiterated on Saturday. ‘And there’s a reason for that, because people know that I’m the biggest threat. So we view it as positive feedback. We’ll be ready to do what we need to do to deliver our message, but we absolutely expect that, and we’ll be ready for it.’

Asked whether his debate strategy includes punching back at rivals on the stage, DeSantis told Fox News, ‘Yes, that means defending ourselves but more importantly showing why we are the leader to get this country turned around.’

DeSantis said earlier this week in a local radio interview that retail-style politics — which have long been crucial in Iowa and New Hampshire, the two states that kick off the GOP nominating calendar — are a key for him to close the large gap with Trump.

On Saturday, DeSantis started his jam-packed day by marching in Londonderry, New Hampshire’s annual Old Home Day Parade, and shaking plenty of hands along the nearly one-mile route.

DeSantis also briefly met at the start of the parade with popular Republican governor Chris Sununu of New Hampshire. 

Sununu — a vocal GOP Trump critic — has been teaming up with many of the Republican White House contenders.

Sununu told Fox News that ‘of course, Gov. DeSantis can turn it around in New Hampshire. Look at the crowd he has here today . . . he’s working it on the ground, doing the retail politics.’ 

This post appeared first on FOX NEWS

EXCLUSIVE: A Democratic county official in Texas announced that she is switching to the GOP, citing support for law enforcement and border security policy as key reasons why.

Kleberg County Attorney Kira Talip Sanchez confirmed the political party switch Saturday in a release to Fox News Digital. She addressed the Hispanic Republicans of Texas PAC at their 2024 election season kickoff event.

Kleberg County is located in southern Texas and borders the Gulf of Mexico. While it has historically leaned blue, the county voted for former President George W. Bush in 2000 and 2004, and narrowly voted for former President Donald Trump in 2020.

Sanchez cited the ‘unprecedented’ border crisis as a main reason for her switch.

‘As County Attorney, I have been proud to work with law enforcement to ensure the safety of the citizens of Kleberg County,’ Sanchez said in a statement. ‘There is an unprecedented crisis at our southern border. I believe that the GOP’s policies of law and order protecting safety, and backing the blue best align with my values and the values of the citizens of Kleberg County.’

‘I look forward to working with my colleagues to keep South Texas safe,’ Sanchez added.

Many Texas Republicans have recently criticized the federal government’s response to the border crisis, arguing that President Joe Biden’s policies have been ineffective or negligent. Texas Gov. Greg Abbott has been fighting a lawsuit by the Department of Justice over Texas’s floating buoy barrier on the Rio Grande, which Abbott argues is necessary.

On Friday, Customs and Border Protection (CBP) reported that there were 183,503 migrant encounters at the southern border in July – a steep increase from the 144,566 seen in June.

In a statement obtained by Fox News Digital, Hispanic Republicans of Texas President Cassy Garcia said that she was ‘excited’ to continue her outreach to Democratic voters across the Lone Star State.

‘Every day, we are meeting with people who have voted for Democrats for decades but that this is no longer their Abuelos’ Democratic Party,’ Garcia argued. ‘It’s become too radical, elitist, and out of touch with our values.’ 

Fox News Digital’s Adam Shaw contributed to this report.

This post appeared first on FOX NEWS

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Stocks were hit hard in August with QQQ leading the way lower and breaking its July low. Stocks that did not break their July lows are holding up better and showing relative strength. These are the stocks I want on my WatchList for tradable pullbacks and short-term breakouts. AMAT is one such stock.

The chart shows Applied Materials in a long-term uptrend, which is the first prerequisite for trading. AMAT is above the rising 200-day SMA and the stock hit a 52-week high in late July. The first indicator window confirms the uptrend because the Trend Composite is positive. Note that this indicator is part of the TIP Indicator Edge Plugin for StockCharts ACP.  

The bottom window shows AMAT performance relative to the S&P 500 SPDR (SPY). This indicator is also above its rising 200-day and this means AMAT shows long-term relative strength. This is the second prerequisite. Short-term pullbacks represent opportunities when the long-term trend is up and a stock shows relative strength. Notice that AMAT pulled back to the support zone from the June-July lows and surged on Friday. This bounce broke short-term resistance and reversed the downswing.

TrendInvestorPro runs momentum rotation strategies that trade Nasdaq 100 and S&P 500 stocks. These are quantified strategies with signals published every weekend. AMAT is currently in the model portfolio for the Nasdaq 100 Rotation Strategy. We also run a mean-reversion strategy that trades stocks in the Russell 1000. Click here to lean more and gain immediate access.

The ATR Trailing Stop, Trend Composite, Momentum Composite and eight other indicators are part of the TrendInvestorPro Indicator Edge Plugin for StockCharts ACP. Click here to take your analysis process to the next level.

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Gree Electric Appliances, Inc., is recalling 1.56 million dehumidifiers sold between 2011 and 2014 under brand names like Kenmore and GE due to fire and burn hazards, according to the Consumer Products Safety Commission.

Gree, based in Zhuhai, China, has received reports of at least 23 fires, 688 incidents of overheating, and $168,000 in property damage with the recalled dehumidifiers, the CPSC said in a news release.

The recall involves 42 models of dehumidifiers manufactured in China between January 2011 and February 2014 and sold under the brand names Kenmore, GE, SoleusAir, Norpole and Seabreeze.

The dehumidifiers, which cost between $110 and $400, were sold between 2011 and 2014 at Home Depot, Lowe’s, Menards, Sam’s Club, Sears, Walmart and other stores nationwide, the CPSC said.

Consumers can find the model number and date code on a sticker on the unit. Anyone with an affected unit should stop using it immediately and contact Gree for a refund.

Gree USA, Inc., the U.S. subsidiary of the Chinese appliance company, was sentenced in April to pay a $500,000 criminal fine after pleading guilty to failing to notify the CPSC that millions of dehumidifiers it sold were defective and could catch fire, according to a news release by the Department of Justice.

The fine was part of a $91 million resolution with three related Gree companies — one based in California, another in Hong Kong, and the other one in Zhuhai, China. The three companies knew their dehumidifiers were defective, failed to meet safety standards and posed a fire hazard, but the companies did not report that information to the CPSC for months, according to court filings cited by the DOJ.

This post appeared first on NBC NEWS

A Hawaiian company says that its efforts to divert water to fight a devastating wildfire last week were delayed for hours while a government agency, led by a man who has pushed for ‘water equity,’ consulted with local farmers. 

The West Maui Land Company, which manages several agricultural and residential subdivisions along with water jurisdictions, says that it requested water the day of the catastrophic wildfire in Maui from the Commission On Water Resource Management but was initially denied for several hours.

The company alleges the reason for that delay was that the commission had to clear the move with local farmers. By the time the request was granted, several hours later, the company says it was too late. 

‘We followed the process. The process failed us,’ Glenn Tremble, an executive with West Maui Land Co., told Hawaii Public Radio in an emailed statement. 

In an Aug. 10 letter to CWRM deputy director M. Kaleo Manuel, the company said, ‘No one is happy there was water in the streams while our homes, our businesses, our lands, and our lives were reduced to ash.’ 

Manuel has been quoted as calling for more ‘water equity’ on the island in the past. While no allegation has been made by the company or the government that ‘water equity’ was connected to the delay, many have criticized Manuel over his comments that resurfaced on social media.

‘My motto has always been: let water connect us, not divide us,’ Manuel says in the clip. ‘We can share it, but it requires true conversations about equity.’

‘Evolving from a land use focus, over the past 10 years, Kaleo has focused on bringing planning and indigenous knowledge to the fields of water advocacy and management in Hawai‘i,’ the state’s website says about Manuel. 

In a press release, the Hawaii Department of Land and Natural Resources announced that Manuel has since been reassigned. 

‘DLNR is re-deploying First Deputy of the Commission on Water Resource Management (CWRM), Kaleo Manuel, to a different DLNR division,’ the press release said. ‘The purpose of this deployment is to permit CWRM and the Department to focus on the necessary work to assist the people of Maui recover from the devastation of wildfires.’

‘This deployment does not suggest that First Deputy Manuel did anything wrong. DLNR encourages the media and the public to avoid making judgments until all the facts are known.’

At least 110 people were killed in the August 8 wildfire in Lahaina, Maui and that death toll is expected to rise which has led to finger pointing at what went wrong including why fire crews ran out of water and found countless dry hydrants. 

‘One thing that people need to understand especially those from far away is that there’s been a great deal of water conflict on Maui for many years,’ Hawaii Governor Josh Green said in a press conference. ‘It’s important that we’re honest about this. People have been fighting against the release of water to fight fires. I’ll leave that to you to explore.’

‘We have a difficult time on Maui and other rural areas getting enough water for houses, for our people, for any response,’ Green said. ‘But it’s important we start being honest. There are currently people still fighting in our state giving us water access to fight and prepare for fires even as more storms arise.’

The Department of Land and Natural Resources declined to comment. 

‘I’d like to see this broader issue discussed at another time,’ Tremble told Fox News Digital on Friday afternoon. 

‘Right now isn’t the time for him to point fingers.’

This post appeared first on FOX NEWS

The market’s August slump deepened this past week, with each of the major Indexes dropping more than 2% as Treasury yields hit a 15-year high. That said, today’s price action could signal the start of a rally attempt, after the broader markets closed in the upper half of their trading range for the day on decent volume.

One day does not make a market, however, and in the chart below I’ve highlighted the characteristics needed to fully signal that a new uptrend is in place. As you’ll see, a close of the markets back above resistance with positive momentum indicators is key. Other factors will also be needed, particularly for the Nasdaq, as this tech-heavy Index is filled with Growth stocks, which fare poorly in a rising interest rate environment. Using the 10-year Treasury bond, we’ll need yields to fall back below 4%, at the very least.

Daily Chart of Nasdaq Composite Index

Bond yields may have room to rise further, however, as they tend to peak just before the Federal Reserve reaches the end of their rate hike cycle. Next week should provide further clues on monetary policy, as Fed Chair Powell will make his annual speech at Jackson Hole next Friday.

Before then, leading chip provider Nvidia (NVDA) will be releasing earnings on Wednesday after the market’s close. The company’s previous report sparked a sharp rally in Semiconductor stocks, which began in late May on news of outsized demand for their AI chips. NVDA’s comments regarding growth prospects going forward will be closely watched; however, investors’ response to the news will be more telling. If the stock moves sideways or trades lower despite positive news, it will signal the continuation of a risk-off sentiment, similar to last week’s decline, despite news of a more advanced AI chip due out next year.

Whether the markets turn positive over the next week or not, investors should be building their watchlist in anticipation. From my work, this list will include high-quality stocks which have pulled back despite posting strong earnings and sales or guiding growth higher into next year. I’d advise sorting your list by sector as well, so that when group leadership is revealed, you’ll be better prepared. According to a study by famed investor Wiliam O’Neil, Sector and Industry Group affiliation of your stock accounts for almost 50% of your stock’s price appreciation or deterioration.

While Microsoft has recently pulled back due to reporting weak earnings, I’ve included the chart below to share with you the signals that indicated a new uptrend that took place in mid-March. As you may recall, interest rates began to decline at that time.

Daily Chart of Microsoft (MSFT)

For those who’d like to be alerted to the new uptrend in the markets when it takes place and to also have access to my highly curated watchlist, use this link here to gain immediate access to recent reports. You’ll also receive buy ideas as stocks are added to the Suggested Holdings List as well. This list alerted subscribers to Nvidia (NVDA) in January, as well as other leading Semiconductor stocks that went on to far outpace the markets.

Warmly,

Mary Ellen McGonagle, MEM Investment Research

We first saw the mega cap technology names rotate lower, with Apple and Microsoft breaking down after clear bearish divergences. We now have almost all of the “Magnificent Seven” growth stocks breaking down through their 50-day moving averages, joining about 55% of the S&P 500 members in doing so

Is this really the time to be bullish? Well, yes and no, depending on your time frame. My base case is for further downside in August into September, setting the benchmarks up for a nice rally in the fourth quarter. But the essence of what I call “probabilistic analysis,” of which I’m a big proponent, is to force yourself to consider alternatives and think through various scenarios.

I feel that investors are sometimes caught on the wrong side of the markets not because of a lack of conviction but because of a lack of imagination. If we can think through different potential scenarios now, then we should be much better prepared when something unusual happens next!

I’m super excited for our next free webcast, THE GREAT ROTATION OF 2023. We’ll talk seasonal tendencies, sector rotation, breadth dynamics, and leadership shifts with all the charts. If you’re struggling to keep up with leadership shifts and competing narratives, let us help you cut through noise and focus on the message of the markets.

We’re going live on Tuesday, August 22nd at 1:00pm ET. Sign up for this free webcast right HERE!

This also gives me another chance to post something completely opposite to Tom “The Bull” Bowley, which is always a pleasure. To be clear, his article this week makes some excellent points on sentiment shifts suggesting optimism here. But let’s get back to stretching our thinking with a bearish alternative or two.

Today I’ll briefly break down the current conditions in terms of price and breadth indicators. We’ll then review some signals that could confirm further downside potential and what we’d need to see to turn away from a bearish thesis. 

What Are The Current Market Conditions?

When in doubt, follow the trend in the markets. And the trend is currently down. Well, it actually depends on your time frame. Our Market Trend Model is bearish on the short-term but still bullish on the medium-term and long-term.

I tend to use the medium-term model as a primary indicator of “risk on” or “risk off” conditions, so this would suggest that even though we’ve seen short-term weakness, the primary trend is still higher.

A chart of the S&P 500 and Nasdaq, which I use as a New Dow Theory indicator inspired by Charles Dow’s original work, shows that the S&P 500 index is still above a trendline using closing prices from October 2022 and March 2023.

Here’s the problem. Note how the growth-dominated Nasdaq 100 ETF has already broken down through a similar trendline? An argument could be made that the current selloff is being driven by growth stocks, but could eventually be magnified when everything else starts to rotate lower. That leads me to market breadth indicators, and we’ll focus on the 50-day moving average.

About four weeks ago, 90% of the S&P 500 members were above their 50-day moving average. Now that reading is closer to 35%.

Even more concerning is the panel just above, which shows the percent of S&P 500 stocks above their 200-day moving average. Generally speaking, bulls should want this indicator to remain above 50%, because waterfall declines tend to happen when more than half of the S&P 500 members are unable to hold this key long-term barometer.

The last three times that this indicator dipped below 50%, it ended up being a buyable dip. Signals in May 2023, March 2023, and December 2022 were all higher lows. But look further to the left and you can see that a breakdown like this has also been the beginning of much larger declines in terms of price and time. So while there’s a chance it’s a brief pullback, there’s also a chance that it’s much worse from here.

What Would Confirm Further Downside?

I would say that as long as a pullback here stalls out above SPX 4200, then you have to consider this a tactical pullback within a primary uptrend. This would mean that the S&P 500 remains above the 38.2% Fibonacci support level, and also important trendline support based on the October 2022 and March 2023 levels.

The 200-day moving average will likely be not too far below as well, in the 4150-4200 range depending on how quickly this decline would progress. So we have a confluence of support, with multiple indicators all keying in on the same level.

But what if the S&P would fail to find support at 4200? I was taught that all large losses begin as small losses. If we’re unable to hold 4200, then the chances of a waterfall decline increase in a big way. In that scenario, mega cap growth names would have moved much lower in August, and an absence of buyers would lead to additional selling as investors run for the exits.

We’ve already seen bearish momentum divergences, initial breakdowns of short-term moving averages, and meaningful declines in breadth indicators. All that’s left is a fail to hold key support. Then be prepared for further downside potential.

What Would Negate The Bearish Thesis?

To be clear, I hope this bearish scenario does not play out. I believe 4200 will hold, and the seasonal studies would suggest that the fourth quarter will likely be stronger than a generally weak third quarter. So what would confirm to me that the bear thesis is no longer playing out as outlined above?

In the words of legendary technical analyst Paul Montgomery, “The most bullish thing the market can do is go up.” Quite simply, prices of risk assets would have to stop going down and start going up again.

That would mean momentum indicators like RSI would become oversold but then turn higher. Perhaps we would see some bullish momentum divergences as stocks approach key moving average resistance, providing a glimmer of hope in dark times.

The weekly MACD, which is dangerously close to a major sell signal, would need to turn back higher. Look back in 2012 and 2013 for examples of initial sell signals that just never really materialized. Once the MACD indicator turned back higher, it often confirmed a resumption of the primary uptrend.

Whether you are bullish or bearish or decidedly undecided, it’s important to consider all the possible future paths for stocks. Think about how your portfolio would weather certain conditions, how you would manage positions and minimize risk if the market moves against you, and how you would recognize the changing character of the markets.

Only by considering what could happen can we be best prepared for what will happen!

Want to learn more about probabilistic analysis and see how it works with individual stocks? Head over to my YouTube channel for a review of TSLA with four potential future paths!

RR#6,

Dave

PS- Ready to upgrade your investment process? Check out my free behavioral investing course!

David Keller, CMT

Chief Market Strategist

StockCharts.com

Disclaimer: This blog is for educational purposes only and should not be construed as financial advice. The ideas and strategies should never be used without first assessing your own personal and financial situation, or without consulting a financial professional. 

The author does not have a position in mentioned securities at the time of publication.   Any opinions expressed herein are solely those of the author and do not in any way represent the views or opinions of any other person or entity.

Bed Bath & Beyond may never return to its brick-and-mortar heyday, but the doors at former corporate siblings Buy Buy Baby and Harmon are set to reopen, CNBC has learned. 

The group that bought Buy Buy Baby’s intellectual property at a bankruptcy-run auction in June, the owners of baby goods retailer Dream on Me, plans to reopen 11 stores in the Northeast as soon as this fall, Dream on Me’s chief marketing officer, Avish Dahiya, told CNBC. 

But the group isn’t stopping there. 

It’s setting off on an ambitious plan to return the brand to its glory years, with 100 to 120 stores over the next one to three years, said the marketing chief, who is also an officer on the Buy Buy Baby transition team. 

“We definitely see merit in expanding to that number across the U.S.,” Dahiya told CNBC in the company’s first interview since its acquisition. “Similar to what we have done in the Northeast, it will be more cluster-based versus one-off.”

Dahiya added: “We believe omnichannel is critical for the success of the business and stores play a role, so it’s important that we have stores come in sooner than later.” 

Meanwhile, private investor Jonah Raskas, who brought the dog-walking app Wag! public through a special purpose acquisition company in 2022, plans to reopen five Harmon stores in the tri-state area of New York, New Jersey and Pennsylvania and potentially more down the line.

“This business never failed. This business was shut down because Bed Bath was failing,” Raskas told CNBC. “We have the luxury of deciding which stores to reopen … we have that ability to focus on the right places at the right time where the customers really want us back again.” 

When Bed Bath & Beyond filed for bankruptcy April 23, it repaid its creditors by auctioning off bits and pieces of its broken empire to investors. No one was willing to buy the entire company, but some saw the value of its individual assets — and managed to snag them for a song. 

Overstock bought the intellectual property to Bed Bath’s namesake banner for $21.5 million, a price that Bank of America internet analyst Curtis Nagle bluntly described to CNBC as “pretty cheap.” Dream on Me’s owners, meanwhile, have the chance to rebuild Buy Buy Baby after it received its trademark, data and 11 of its store leases for about $16.7 million, far below what the chain could’ve gone for as a going concern. (The new Buy Buy Baby will operate independently from Dream on Me.)

Raskas, on the other hand, snapped up Harmon’s trademark for a mere $300,000 when the chain could’ve once went for $5 million to $10 million, he said. 

The new operators of Buy Buy Baby and Harmon have a chance at making something out of the bankrupt businesses, thanks to better balance sheets and less exposure to underperforming locations, according to Neil Saunders, retail analyst and managing director at GlobalData.

“People have picked over the carcass of Bed Bath & Beyond and they’ve managed to get some quite good bargains in terms of the value that they’ve paid for the intellectual property and the business,” he said.

What will the new Buy Buy Baby offer?

When Buy Buy Baby’s doors reopen, shoppers can expect smaller stores, national brands and a focus on experiences, community building and learning, said Dahiya, Dream on Me’s marketing chief. 

About 80% of the staff — including the merchant, tech and marketing teams — previously worked at Buy Buy Baby, and the company has tapped Bed Bath veteran Glen Cary to be its chief of stores, Dahiya said. Cary spent about two decades with BB&B, overseeing stores at Buy Buy Baby and Bed Bath’s namesake banner, according to his LinkedIn profile. 

The revamped Buy Buy Baby is envisioning registry events and product displays that will allow new parents to meet each other, learn from each other and test out big-ticket items like travel strollers before making a purchase. 

A brick-and-mortar footprint is important for the company’s overall strategy because it’ll give it a competitive edge that’ll better differentiate it from mass retailers like Target and Walmart, which would be tougher to do if the business was online only. The big-box stores have leaned heavily into the baby category but they lack the expertise and focus that comes with a specialty store.

″[Mass retailers] have an aisle or two aisles of baby. We have a store of baby. That’s the difference, right?” said Dahiya. “We are very focused on the category we are in.”

When it comes to baby goods, especially higher-priced items that are more technical, consumers need more “hand-holding” that’s better suited for an in-store experience than online, said Melissa Gonzalez, the principal at architecture and design firm MG2 and founder of the Lionesque Group.

“There’s a mix of so much education that’s needed that cannot really be fulfilled online in a way that doesn’t feel overwhelming and intimidating,” Gonzalez told CNBC. “On average, when somebody’s spending like more than, say, $200, then it’s a different price point of consideration where they’re going to need multiple touch points before they can make a decision and on average, there’s not as much comfort to do that online-only.”

Dream on Me has been in the baby business since the 1990s. While its manufacturing capabilities and expertise make it well-suited to compete, busy families need convenience and are already comfortable doing their baby shopping at Walmart and Target. In order to survive this time around, Buy Buy Baby will need to focus on offering a unique value proposition, said Saunders from GlobalData. 

“It’s not only Buy Buy Baby that failed. There’s also before it, Babies R Us failed and Toys R Us, which used to have baby stuff, and it failed. So, it’s a difficult model to get right,” said Saunders. 

“It really needs to focus on specialism and that means having products that other retailers don’t, having services that other retailers don’t and being renowned for really strong advice and expertise in the baby segment and having really good locations as well.” 

What’s next for Harmon?

Raskas, who bought the intellectual property for Harmon, had been a longtime customer of the chain when he heard its 50 stores were shutting down. 

Immediately, his curiosity was piqued, and he started doing outreach to a board member to figure out if there was something wrong with the business.

“There was nothing. There was no red flag,” said Raskas, 37, during an interview with CNBC. “The exact line was, ‘There’s so many fires here to put out every single day, it just was something we needed to kind of move past.’” 

When Bed Bath declared bankruptcy a few months later and investors began swarming over its namesake banner and Buy Buy Baby, Raskas started asking about Harmon, which had all but gotten lost in the noise. 

He learned the company had done about $150 million in sales in 2022, had been profitable every year for the past two decades, and that seven out of every 10 customers who came into the store bought something.

“I went and discussed with my lawyers and we said, ‘OK, what’s the kind of bare minimum bid that we can throw out?’” Raskas recalled. “And that’s what we did.”

With a $300,000 bid, he secured the rights to Harmon’s trademark and plans to reopen five of its best-performing locations in New York and New Jersey hopefully by year-end. More could come down the line, Raskas said.

David Abrams, the founder and CEO of brokerage and advisory firm Masonre, has been advising Raskas and scouting locations for the stores, one of which could open in Manhattan. 

“There’s probably no better time to be a tenant,” said Abrams, adding that he’s looking for storefronts with better rents and visibility.

At its heart, Harmon is a drugstore chain that sells a lot of the same products that CVS and Walgreens do, but it earned a cult-like following with its wide assortment, travel-sized products, low prices and its beloved private label Face Values. 

Standing outside of a now-shuttered Harmon’s location in New Rochelle, New York, where Raskas and his family used to shop about an hour north of Manhattan, he pressed his face against the glass and recalled what the store was like during better times. 

“What stood out was wide aisles, great lighting, the employees were super friendly,” said Raskas. “In today’s age, where a lot of times your in-person shopping experience is just kind of fine, painful or hellish, it was refreshing. I knew I’d get what I need … and I’d get out fast.” 

The location, situated at the end of the North Ridge Shopping Center alongside an Italian restaurant and a smoothie shop, was one of Harmon’s bette- performing stores and one Raskas is considering reopening.

Jennifer Kiggins, a trainer at the Rumble Boxing studio a few doors down, can’t wait. 

“I think they had really great prices and they had everything you need from like toilet paper and paper towels to sunscreen to makeup, any like random thing,” said Kiggins, 28, who grew up shopping at Harmon with her mom. “I feel like it was always there.” 

Luckily, aside from a few optimizations and tweaks, Raskas plans to keep everything the same. 

“I’m not just buying a retailer, I’m buying something that was a community-loved favorite store that they went to throughout their entire lifetime and throughout all these different life-cycle journeys. … That’s why I think this is so exciting,” said Raskas.

“Everyone loves a comeback story and everyone loves to come back to something that they thought was gone and now is back again.”

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Target and Walmart are both catering to thriftier shoppers, but the two big-box retailers have seen very different outcomes when it comes to winning their dollars.

Target missed Wall Street’s sales expectations for the fiscal second-quarter. Walmart beat Wall Street’s revenue estimates for the three-month period. Target slashed its forecast for the year, while Walmart raised its outlook.

The companies’ diverging performances illustrate some of the retailers’ fundamental differences.

Walmart, the nation’s largest grocer, makes more than half of its annual revenue from selling groceries — a category that shoppers buy even when times are tight. Target draws only about 20% of its yearly revenue from grocery, making it rely more on sales of items such as clothing, earrings and throw pillows that customers may skip when feeling frugal.

Target, which tends to draw a more affluent customer than Walmart, may also be seeing a more dramatic swing in spending as consumers shell out on Taylor Swift tickets and European vacations. Those shoppers could also be trying to balance splurging on services with shopping at places perceived to be cheaper, such as Walmart or TJX Companies-owned T.J. Maxx, Marshalls and Home Goods, which posted year-over-year sales and profit growth earlier this week.

Yet Target’s and Walmart’s contrasting results also capture how some retailers are having more success than others catering to fickle consumers and navigating economic headwinds.

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Wall Street added to the confusion with its own counterintuitive moves. After earnings reports, it snapped up Target’s stock on Wednesday and sold off Walmart’s shares on Thursday. The potentially surprising moves could reflect the companies’ recent stock performance, since shares of Walmart are up about 10% this year compared with Target shares’ decline of about 13% during the same period.

Despite the differences, the companies showed they still have much in common. Target and Walmart leaders offered similar descriptions of American consumers who now think twice before spending money on nonessential items while paying more for food.

“As we look at the consumer landscape today, we recognize the consumer is still challenged by the levels of inflation that they’re seeing in food and beverage and household essentials,” Target CEO Brian Cornell said on a call with reporters. “So that’s absorbing a much bigger portion of their budget.”

Walmart Chief Financial Officer John David Rainey echoed similar sentiments, describing consumers as “choiceful or discerning” on a call with CNBC.

Yet both executives added that shoppers can be persuaded to spend, with a good deal or when getting ready to celebrate holidays or seasonal events.

Here’s a closer look at three key ways that Target’s and Walmart’s most recent quarterly results diverged:

Online winners and losers

As shoppers head out into the world again, some retailers have seen double-digit declines in online spending.

Target followed that pattern in the second quarter. Its digital sales dropped by 10.5% year over year.

Walmart bucked the trend. E-commerce sales rose 24% for Walmart U.S. in the second quarter.

Both retailers pointed to curbside pickup as a major driver of online sales — a key differentiator from competitor Amazon.

Walmart chalked up online sales gains to store pickup and delivery, as well as more advertising revenue. It also credited its third-party marketplace, which is Walmart’s take on Amazon’s online business model. The online marketplace is made up of vendors who list items on Walmart’s website, which helps to expand the merchandise assortment and comes with a higher profit margin than selling online items directly.

Customers are also visiting Walmart’s website and app more often, Rainey said. The number of weekly active digital users grew more than 20%, he said on the company’s earnings call. The number of customers buying items on Walmart’s marketplace increased 14% in the second quarter, with double-digit growth across home, apparel and hard lines, a category that includes sports equipment and appliances.

Target has lagged behind in online sales. But it is making moves to try to turn around trends.

The retailer will roll out a remodel of its digital experience in the next three months, Target Chief Growth Officer Christina Hennington said on an earnings call Wednesday. She said the website will “include different landing experiences, more personalized content, enhanced search functionality, ease of navigation and other updates to bring more joy and convenience to our digital guests.”

Walmart, for its part, refreshed the look of its website and app in the spring.

Target will dangle another perk to attract more online business. Starting this summer, it is adding Starbucks drinks to curbside pickup at most stores.

Mixed reads on discretionary spending

For more than a year, Americans have generally shown reluctance to spring for new outfits, gadgets or other items that they can live without.

That’s made life harder for retailers, which rely on big-ticket and impulse-driven purchases to buoy sales. The merchandise tends to drive higher profits than selling the basics such as milk, bread and paper towels.

Rainey, Walmart’s CFO, pointed to signs that may be changing. He said there was “modest improvement” in discretionary goods in the second quarter, even though general merchandise sales still dropped by low double digits year over year. He said sales of blenders, hand mixers and other kitchen tools popped, as some consumers cook more at home.

Target didn’t see the same relief. Sales of frequency categories, such as food and beauty items, weren’t enough to offset weaker discretionary sales at the retailer.

Target’s Hennington said trends in discretionary categories “remain soft overall.” She pointed out some exceptions, including the popularity of a Taylor Swift vinyl and colorful Stanley tumblers designed with Chip and Joanna Gaines.

Both retailers, however, said they’re stocking up on essential items and placing more modest orders for discretionary stuff. Target, for instance, said at the end of the second quarter, its overall inventory levels fell year over year — but it intentionally reduced discretionary inventory even more.

Optimism vs. pessimism about what’s ahead

Retailers have plenty to worry about as food prices remain high, interest rates rise and student loan payments return.

But Walmart and Target struck contrasting tones when speaking about the months ahead.

Target CEO Cornell said sales trends improved in July, but not enough to keep the company from cutting its outlook for the year. When asked about back-to-school shopping, Cornell and Chief Financial Officer Michael Fiddelke stressed it was very early in the season.

Walmart hit a more confident note. On the earnings call, CEO Doug McMillon said general merchandise sales outperformed the company’s expectations. He said the popularity of GLP-1 drugs, medications such as Ozempic that are used for diabetes and weight loss, could also drive foot traffic and revenue going forward.

And, he added, “the trends we see in general merchandise sales make us feel more optimistic about those categories in the back half of the year.”

McMillon said back-to-school has gotten off to a better start than the company predicted. He said that spending tends to correlate with consumer spending later in the year — which could be a positive sign for the critical holiday season.

“Typically when back-to-school is strong, it bodes well with what happens with Halloween and Christmas and GM [general merchandise] in the back half,” he said.

Target shared similar hopes that customers will open up their wallets and reverse the retailer’s sales slump as the season of pumpkin spice and gift-giving approaches. It saw traffic and sales trends improve in July, which it credited in part to spending for the Fourth of July holiday.

“We know our guests want to celebrate culturally and seasonally relevant moments and will be leaning into those moments in a big way in the third quarter and the upcoming holiday season,” Hennington said.

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